Create Your PURL

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  • Engage your prospects with
    Personalized URLs and QR codes.
    PERSONALIZE With Easypurl, you can generate Personalized URLs and Variable QR Codes, creating a unique online destination for each direct mail recipient. This level of personalization can convert more direct mail recipients into prospects and lifetime customers
    Personalize
  • Engage your prospects with
    Personalized URLs and QR codes.
    CONNECT With Easypurl, you can connect your traditional direct mail media with interactive media. This cross media communication can help create seamless messages across varied media - both traditional and interactive - delivering effective campaigns and building stronger relationship with your prospects and customers
    Connect
  • Engage your prospects with
    Personalized URLs and QR codes.
    TRACK With Easypurl, you can track and analyze your cross media direct mail campaigns down to the individual person and across multiple key performance indicators. This allows you to discover information about your direct marketing campaigns and thus improve ROI for future campaigns.
    Track
Easypurl.com lets you combine the power of direct mail with the benefits of the interactive channel. By creating Personalized URLs for each customer, and giving them a unique online destination, you'll convert substantially more direct mail recipients into not only qualified prospects, but lifetime customers.
Capture Attention
Send recipients direct mail offers that feature Personalized URLs. Our platform uses your mailing list to create a unique URL for each DM recipient, then inserts the Personalized URLs into the mail file for seamless incorporation into the printed collateral using ink jet, laser or variable data printing. Personalized URLs display the customer's name, offering positive reinforcement and increased incentive to visit the site. The result is a dramatic increase in response rates.
Capture Responses
The respondent arrives at his or her customized landing page, which maintains the design and tone of your direct mail package with a personalized greeting and pre-populated fields that help drive immediate response. The user learns more about your offer and can instantly respond to it, request additional information by mail, or even make a purchase without ever leaving the page.
Capture Future Opportunities
Our platform records the user's actions so that you track the effectiveness of your campaign in real time, generate detailed reports, extend additional offers, and immediately follow up on sales leads. It's a winning, three-step strategy that delivers superior results while continuing to build upon your direct mail campaign.