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Industry Case Studies

Healthcare

One–to–One Marketing in the Healthcare Industry

Healthcare marketers are facing unprecedented budget pressures while simultaneously needing to increase their communications due to changing regulations and structures. Easypurl’s marketing automation and personalization technology enables efficient one–to–one relationships between patients, professionals, providers and more – allowing your marketing dollars to stretch further.

We have enabled integrated marketing/communications programs for some of the world’s largest healthcare networks and pharmaceutical companies – and have built a track record of providing a range of personalized marketing solutions and services.

Easypurl takes data security and privacy very seriously. Major publicly held organizations including others have entrusted us with their business because we have maintained the highest level of certifications and protocols to preserve this trust. We have SAS70/SOC Level II, PCI, HIPPA protocols amongst many others in projects that we have deployed.

One–to–one marketing strategies, employed in patient recruitment, direct–to–patient and direct–to–professional communications, are used to drive leads and appointments, enhance treatment outcomes and compliance, improve access to quality health information, drive referrals, and more.

Our healthcare marketing solutions feature:

Talk with us to learn how we helped organizations in the following areas:

  1. Pharmaceutical Sales

    In this example, we enabled non-personal marketing of drugs for a leading pharmaceutical company by providing their national sales team with a decentralized storefront to order and deploy highly specialized email, direct mail and leave-behind documents on demand.

  2. Medical Device Sales

    In this example, we enabled a major manufacturer of medical devices to reach surgeons using targeted emails that drove them to highly personalized landing pages with video and whitepapers that encouraged engagement and boosted appointments and demonstrations.

  3. Managed Care Member Communications

    In this example we enabled a major healthcare organization to create personalized patient portals for each of their managed care participants that helped provide relevant healthcare tips and information, encouraged proactive screenings with the goal increase member loyalty and reduce the cost of care for the participants.

  4. Clinical Trial Recruitment

    In this example we enabled a clinical Trial Recruitment Marketer to improve the conversion rates on their direct mail outreach to patients who qualify for clinical trials and encouraged them to apply for trial participation. A/B split tests of direct mail pieces sent with and without PURLs demonstrated a 30% lift with programs powered by Easypurl’s technology.

Want to learn more?

Fill the form to the right to download our Case Study on one–to–one marketing in the Healthcare industry with Easypurl.

Please call 1-866-463-7671 Ext. 1 or email us to request a demo, discuss your Campaign objectives or to learn more about qualifying for Easypurl's Reseller Partner Program.

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