Indros Group was founded by seasoned veterans of the interactive world with over a decade of experience in direct response. From the beginning, we found ourselves were uniquely positioned at the intersection of old and new media, straddling the fence between the worlds of interactive and ink-on-paper. As a result, we've long been an innovator in the, having pioneered technologies and techniques that are used widely by direct marketers of all stripes today. Over the past decade, Indros Group has engaged with many of the biggest names in the industry, helping them conceive and implement more effective multi-channel marketing strategies.

Indros' first cross-channel marketing platform, 'Mini Store', was used widely by multi-channel retailers and mail order companies worldwide to capture web responses to their multichannel marketing campaigns, comprised of direct mail, catalogs, inserts and space ads. Major clients included Time Life, Haband, Yves Rocher and Dr. Pierre Ricaud, all of which benefitted greatly from their early adoption of this specialized technology cross-media technology.

In 2005, Indros Group invested heavily in R&D to develop the next generation in multi-channel marketing technology. Easypurl.com 1.0 launched one year later to great fanfare, and today is recognized as the market leader in the personalized cross-media communications. Easypurl.com is currently in version 4.0, and is a well-known and popular technology among agencies, printers and direct marketers across the globe.

And since we tend to be a restless bunch at heart, you can rest assured that exciting new innovations will continue to head your way today and well into the future. Stay tuned!