EasyPurl: Create Personalized URLs and Customized Landing Pages for Direct Mail.

Management Team

Tej Kohli, CEO

Tej founded Easypurl.com in 2006. He conceptualized the Easypurl.com suite and spearheaded its development. Prior to Easypurl.com he founded Indros Group, an interactive direct marketing firm.

Tej is an innovator of direct marketing technologies, including the incorporation of Personalized URLs into marketing Campaigns. He has designed technology that introduced rich-media advertising and online affinity marketing to companies like Proctor & Gamble and ProFlowers.

Tej has published many articles on e-commerce and online marketing, and speaks at conferences and marketing workshops held by the Direct Marketing Association (DMA) and Print on Demand initiative (PODi). Tej holds a dual degree in economics and computer science.

Lynne-Marie Paquette, VP Strategy and New Initiatives

Lynne-Marie has been providing consulting and advisory services to clients for over 10 years. She has extensive experience in both building software solutions and helping technology companies with key financial decisions.

In her former position as an investment banking professional with Credit Suisse, she advised media and technology clients on strategic financing initiatives including global M&A funding and inaugural security offerings. Her transaction portfolio includes Fiserv's acquisition of Checkfree, Oracle's acquisition of BEA Systems, and BMC Software's inaugural debt offering. Prior to Credit Suisse, she was a Senior SAP consultant for IBM’s Business Consulting Services where she implemented full-scale ERP solutions for Fortune 500 companies.

Paul Mitchell, National Sales Director

Paul leads an expanding sales team delivering the industry-leading standard in cross-channel direct marketing solutions.

He has an extensive background in creating and deploying training programs, sales growth initiatives, marketing plans and creative branding strategies.

He brings over 20 years of media sales and client service experience to C-level, VP-level and Director-level stakeholders across interactive, direct, email and print channels.

Paul champions the analytics that have emerged at the intersection of digital technology and business-to-client communication to optimize his clients' direct marketing ROI.

Tony LaManna, Manager, Agency Services

Tony heads Easypurl's Agency Services Division, which specializes in delivering custom solutions to Easypurl's customers. Tony manages Easypurl's relationship with major clients and delivers highly complex and effective campaigns.

Brian Byer, National Account Executive

Brian brings his strategic focus, sales, marketing, management, corporate finance and business analysis expertise gained through 17 years of diverse experience with a variety of entrepreneurial ventures. Mr. Byer’s previous marketing consulting clients range from small start-up firms to larger firms such as: Microsoft, Subaru and Sears.

Robert Van Wart, National Account Executive

Rob comes to Easypurl with over 10 years of successful technology sales and management experience. As a team leader, Rob was responsible for coaching and mentoring fellow Account Executives. Most recently, Rob has specialized in helping organizations emerge through the SaaS platform.

Keegan St. Onge-May, Marketing Manager

Keegan is an interactive marketing expert who has spent years developing successful email, direct mail, and SEM programs for a wide variety of businesses, including a number of Fortune 500 clients. He brings extensive experience as a marketing analyst and media buyer.

William Crocker, Senior Project Manager

William is an experienced web designer and front-end web developer who has deployed projects for customers including Disney, General Motors, and Kaiser Permanente. His strong knowledge of modern web architecture helps clients translate their goals into effective campaigns.

Tyquaun Hunter, Manager of Technology and Development

Tyquaun brings over 11 years of software development experience with expertise in managing full life-cycle implementations with a critical emphasis on determining long-term solutions for projects and organizations. Tyquaun facilitates the day-to-day software development while overseeing long-term project development.

Aaron Hitchcock, Creative Development Manager

With a strong background in both fine arts and web development, Aaron guides the design of effective, cutting-edge campaigns from concept to launch. Aaron's strong technical knowledge allows for seamless communication and execution between clients and our production team.