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Management Team
Tej Kohli, CEO
Tej founded Easypurl.com in 2006. He conceptualized the Easypurl.com suite and spearheaded its development. Prior to Easypurl.com he founded Indros Group, an interactive direct marketing firm.

Tej is an innovator of direct marketing technologies, including the incorporation of Personalized URLs into marketing Campaigns. He has designed technology that introduced rich-media advertising and online affinity marketing to companies like Proctor & Gamble and ProFlowers.

Tej has published many articles on e-commerce and online marketing, and speaks at conferences and marketing workshops held by the Direct Marketing Association (DMA) and Print on Demand initiative (PODi). Tej holds a dual degree in economics and computer science.



Rio Longacre, VP Sales and Marketing
Rio oversees sales and marketing at Easypurl.com. During the last four years, he has grown the company’s customers from zero to over five hundred.

Rio has over 10 years of interactive marketing experience. He is an expert in email and search engine marketing – specifically, the use of various tracking technologies and specialized landing pages to optimize campaign ROI.

Prior to joining Easypurl.com, Rio was an online media buyer and digital marketing strategist, helping companies like Yves Rocher and Haband with their direct marketing.

He is a published author and freelance writer, and his work has appeared in magazines and newspapers across the U.S. and Europe.

He holds a Master's degree in International Relations.

Devin Voorsanger, Director of Client Services
Devin has been working in the interactive marketing space for 14 years.

Before joining Easypurl.com, Devin founded the interactive marketing firm Parabolica in 1999, where he created web presences and charted marketing strategies for companies like Luminant Worldwide, JWT, De Beers and JVC. Parabolica later merged with Viking Hospitality Marketing and Media. 

Devin is an authority on leveraging personalization, marketing automation and cross-channel marketing technologies to in direct marketing. He frequently speaks at conferences and tradeshows, and at workshops held by the Direct Marketing Association (DMA). 


Brian Yarnell, Director of Product Management
Brian oversees product support for clients, maintains product documentation and works to bring custom, leading edge features to bear for clients in collaboration with the company's development team.

Brian has directed product development and delivery for marketing solutions used by organizations like Anheuser-Busch, EJ Gallo, and Pepsi.

Prior to joining the company, Brian managed the product lifecycle for a leading business intelligence software. He has also worked in the online ad space as an expert in marketing and marketing analytics.



Advisory Committee:
Lynne-Marie Paquette, Credit Suisse
Lynne-Marie has been providing consulting and advisory services to clients for over 10 years. As an investment banking professional, she specializes in general capital raising and acquisition financing for technology companies. Selected transactions include Fiserv's acquisition of Checkfree, Oracle's acquisition of BEA Systems, and BMC Software's inaugural debt offering.

Prior to working at Credit Suisse, Lynne-Marie was a Senior Consultant for IBM's Business Consulting Services division providing data warehousing and web-based information technology solutions to Fortune 500 companies.

Lynne-Marie holds an M.B.A from MIT Sloan School of Management and a B.A in Economics from Rutgers University.