How would you define direct marketing nirvana? We think effortlessly initiating a personal dialog with every prospect or customer, all the while precisely measuring every touch-point comes pretty close. Now add to the mix a measurable lift in response rates and you might just want to pinch yourself!
Easypurl.com has made this fantasy a reality for every direct marketing professional. Our platform leverages Personalized URLs (sometimes referred to as PURLs) to drive personalization, measurability and lift responses in your direct marketing programs.
A Personalized URL is a unique and personalized Web address created especially for each recipient of your postal or email marketing communications. Most interestingly, Personalized URLs contain the recipient's name in the Web address creating a truly personal and engaging experience that inspires people to visit their Personalized URL. Reserved for each recipient, Personalized URLs serve as an excellent means to respond to -or interact with- your marketing communications. Think of it as a concierge service for your prospects or customers. Learn the basics about Personalized URLs here.
If you're looking to incorporate Personalized URLs into your direct marketing strategy, you've come to the right place. Easypurl.com is a leader in the field of Personalized URL generation. With over 10 years of expertise in delivering technology and services to the direct marketing industry, we pioneered systems to deliver and launch Personalized URL campaigns.
It's all in the name – your Personalized URL format is key
To be effective, Personalized URLs must truly provide your prospects or customers with an intuitive Web address that inspires them to visit and interact with their Personalized Web pages. The Easypurl.com Generator supports the best format for the creation of Personalized URLs – easy for the recipient to read and type into a Web browser.
Example of Personalized URL from Easypurl.com:
Example of other company personalized URL:
1 Tests have demonstrated far superior performance metrics.
2 Most other solutions rely on this poor format (with sub-folders) and include characters that are extremely difficult to read/type into a Web browser.
Managing Duplicates in your Personalized URLs
Because marketing lists often have members with common names, for example John Smith, the technology you use to create Personalized URLs must provide for a mechanism to efficiently deal with duplicates. At the heart of the Easypurl.com Generator is a powerful conflict management system that elegantly deals with duplicate Personalized URLs that may occur due to various criteria, including duplicates names within lists, across mailing lists, and across multiple Campaigns. Easypurl.com has established a proprietary method of creating Personalized URLs that enable these duplicates to be automatically managed while retaining all the unique, friendly and vanity characteristics of a Personalized URL. The heart of the Easypurl.com Generator is a powerful conflict management system that elegantly deals with various conflicts including duplicate names within lists, across mailing lists or across multiple campaigns. Easypurl.com has established a proprietary method of creating Personalized URLs that enable these duplicates to be automatically managed and separated while retaining all the unique, friendly and vanity characteristics of a Personalized URL.
Generate Personalized URLs at high speeds
Speed and efficiency can play a role if you're mailing to a large number of records. Anybody who deals with data knows that few systems stand-up to the test when large data sets are concerned. Our R&D lab has invested several years optimizing and tuning our Personalized URL production processes to your benefit. We have the fastest Generator in the industry, bar none.
Making Personalized URLs shine
Easypurl.com is much more than just a Personalized URLs Generator. It's a complete cross-channel marketing platform that leverages the Personalized URLs to help create an extraordinarily rich and engaging customer or prospect experience.
- Extremely fast — handles millions of records in seconds
- Very flexible — choose your own style of Personalized URL and pick the fields you wish to use for the personalized portion, e.g., company name or recipients name
- Advanced Duplicate Management — Easily handle duplicate names within your mailing lists and campaigns
- Customizable Domains — Pick different domains for your marketing promotion
- Self service — Upload/Download and configure from your own computer. Supports all types of mailing lists/field structure – Will not modify or destroy the current layout of your mailing list file
- Easy to use — As powerful as it is, the module is extremely easy to use and can be used to create Personalized URLs from any computer connected to the Internet
- API Available — access our web services to automatically append your data with Personalized URLs
- Cross-media Suite — fully integrated into our cross-media suite
- Email and Postal Marketing — use Personalized URLs in all postal and email communications