/* ============================================================
   About PURLs — Modernization Layer
   Loaded AFTER about-purls.css. Stage 0: design tokens + fonts.
   Subsequent stages add scoped overrides here, never in legacy.
   ============================================================ */

:root {
  /* ---------- Palette: EasyPURL brand ---------- */
  --ap-navy-900: #262262;   /* primary canvas / headlines */
  --ap-navy-700: #31276B;
  --ap-blue-600: #25AAE1;   /* primary action / links */
  --ap-blue-500: #51C6FE;
  --ap-amber-500: #25AAE1;  /* accent / highlights */
  --ap-amber-600: #13A9E1;
  --ap-cream-50:  #FFFFFF;  /* clean brand surface */
  --ap-cream-100: #EAF6FB;
  --ap-ink-900:   #1E2454;  /* body copy */
  --ap-ink-600:   #535353;
  --ap-ink-400:   #737373;
  --ap-line:      #D7EAF4;

  /* ---------- Semantic aliases ---------- */
  --ap-bg:            var(--ap-cream-50);
  --ap-bg-elevated:   #FFFFFF;
  --ap-bg-inverted:   var(--ap-navy-900);
  --ap-text:          var(--ap-ink-900);
  --ap-text-muted:    var(--ap-ink-600);
  --ap-text-inverted: var(--ap-cream-50);
  --ap-primary:       var(--ap-blue-600);
  --ap-primary-hover: var(--ap-navy-700);
  --ap-accent:        var(--ap-amber-500);
  --ap-accent-hover:  var(--ap-amber-600);
  --ap-border:        var(--ap-line);

  /* ---------- Typography ---------- */
  --ap-font-display: "Space Grotesk", system-ui, -apple-system, "Segoe UI", sans-serif;
  --ap-font-body:    "DM Sans", system-ui, -apple-system, "Segoe UI", sans-serif;

  --ap-fs-hero:    clamp(2.25rem, 4.6vw + 0.5rem, 4.5rem);   /* 36 → 72 */
  --ap-fs-h1:      clamp(1.875rem, 2.4vw + 1rem, 3rem);       /* 30 → 48 */
  --ap-fs-h2:      clamp(1.5rem, 1.4vw + 1rem, 2.125rem);     /* 24 → 34 */
  --ap-fs-h3:      clamp(1.125rem, 0.6vw + 1rem, 1.375rem);   /* 18 → 22 */
  --ap-fs-body:    1.0625rem;   /* 17 */
  --ap-fs-small:   0.9375rem;   /* 15 */

  --ap-lh-tight:  1.1;
  --ap-lh-snug:   1.25;
  --ap-lh-body:   1.6;

  --ap-tracking-tight: -0.02em;
  --ap-tracking-flat:   0;
  --ap-tracking-wide:   0.04em;

  /* ---------- Spacing scale (4px base) ---------- */
  --ap-s-1: 0.25rem;
  --ap-s-2: 0.5rem;
  --ap-s-3: 0.75rem;
  --ap-s-4: 1rem;
  --ap-s-5: 1.5rem;
  --ap-s-6: 2rem;
  --ap-s-7: 3rem;
  --ap-s-8: 4rem;
  --ap-s-9: 6rem;
  --ap-s-10: 8rem;

  --ap-section-y: clamp(3.5rem, 6vw, 6rem);
  --ap-container: 1200px;
  --ap-container-narrow: 960px;

  /* ---------- Radii ---------- */
  --ap-r-sm: 6px;
  --ap-r-md: 10px;
  --ap-r-lg: 16px;
  --ap-r-xl: 24px;
  --ap-r-pill: 999px;

  /* ---------- Shadows ---------- */
  --ap-shadow-sm: 0 1px 2px rgba(38, 34, 98, 0.06),
                   0 1px 1px rgba(38, 34, 98, 0.04);
  --ap-shadow-md: 0 6px 16px -6px rgba(38, 34, 98, 0.18),
                   0 2px 4px -2px rgba(38, 34, 98, 0.08);
  --ap-shadow-lg: 0 24px 48px -16px rgba(38, 34, 98, 0.24),
                   0 8px 16px -8px rgba(38, 34, 98, 0.12);
  --ap-shadow-glow: 0 0 0 4px rgba(37, 170, 225, 0.18);

  /* ---------- Motion ---------- */
  --ap-ease-out: cubic-bezier(0.22, 1, 0.36, 1);
  --ap-ease-in-out: cubic-bezier(0.65, 0, 0.35, 1);
  --ap-dur-fast: 160ms;
  --ap-dur: 240ms;
  --ap-dur-slow: 480ms;

  /* ---------- Gradients ---------- */
  --ap-grad-navy:  linear-gradient(135deg, var(--ap-navy-900) 0%, var(--ap-navy-700) 100%);
  --ap-grad-warm:  linear-gradient(180deg, var(--ap-cream-50) 0%, var(--ap-cream-100) 100%);
  --ap-grad-amber: linear-gradient(135deg, var(--ap-amber-500) 0%, var(--ap-amber-600) 100%);
}

/* Respect reduced motion globally for any modern interactions added later */
@media (prefers-reduced-motion: reduce) {
  :root {
    --ap-dur-fast: 0ms;
    --ap-dur: 0ms;
    --ap-dur-slow: 0ms;
  }
}

/* ============================================================
   Stage 0 ends here. No section styles overridden yet.
   Stages 1–7 will append scoped rules below.
   ============================================================ */

/* ============================================================
   STAGE 1 — HEADER + HERO
   Scope: <header>.wrapper, .main_contener_banner and children only.
   No copy, no structural changes. Visual modernization only.
   ============================================================ */

/* ---- Body baseline (modernized type stack) ---- */
body {
  font-family: var(--ap-font-body);
  color: var(--ap-text);
  background: var(--ap-bg);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

/* ---- Header ---- */
header {
  background: var(--ap-bg-elevated);
  border-bottom: 1px solid var(--ap-border);
}
header .wrapper {
  padding-top: var(--ap-s-4);
  padding-bottom: var(--ap-s-4);
}
header .logo img {
  height: 44px;
  width: auto;
}
.right_sec_top {
  display: flex;
  align-items: center;
  gap: var(--ap-s-3);
  font-family: var(--ap-font-body);
}
.right_sec_top li,
.right_sec_top li a {
  font-size: var(--ap-fs-small);
  color: var(--ap-text);
  font-weight: 500;
  letter-spacing: 0.01em;
  padding: 0;
}
.right_sec_top li a {
  transition: color var(--ap-dur) var(--ap-ease-out);
}
.right_sec_top li a:hover {
  color: var(--ap-primary);
}
.right_sec_top li.formobile { color: var(--ap-border); }

/* ---- Hero band ---- */
.main_contener_banner {
  background:
    radial-gradient(1200px 600px at 80% -10%, rgba(37,170,225,0.10), transparent 60%),
    radial-gradient(900px 500px at -10% 110%, rgba(37,170,225,0.30), transparent 60%),
    var(--ap-grad-navy);
  position: relative;
  overflow: hidden;
  padding-top: 100px;
  padding-bottom: var(--ap-s-8);
}
.main_contener_banner::before {
  /* subtle grid texture, no DOM change */
  content: "";
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(rgba(255,255,255,0.04) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,255,255,0.04) 1px, transparent 1px);
  background-size: 56px 56px;
  mask-image: radial-gradient(ellipse at 50% 30%, black 30%, transparent 75%);
  pointer-events: none;
}
.main_contener_banner > .wrapper {
  position: relative;
  z-index: 1;
  max-width: var(--ap-container);
  margin: 0 auto;
  padding: 0 clamp(1rem, 3vw, 2rem);
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(0, 0.9fr);
  gap: clamp(2rem, 4vw, 4rem);
  align-items: start;
}
/* Hide legacy QR/photo collage figure — replaced by 2-col hero */
.main_contener_banner > .wrapper > figure { display: none; }
@media (max-width: 900px) {
  .main_contener_banner > .wrapper {
    grid-template-columns: 1fr;
    gap: clamp(1.5rem, 4vw, 2.5rem);
  }
}

/* ---- Hero headline + stats ---- */
.blueSec {
  padding-top: clamp(2.5rem, 6vw, 5.5rem);
  text-align: left;
  position: relative;
  grid-column: 1;
  width: auto;
  float: none;
}
.blueSec h1 {
  font-family: var(--ap-font-display);
  font-size: var(--ap-fs-hero);
  line-height: var(--ap-lh-tight);
  font-weight: 600;
  letter-spacing: var(--ap-tracking-tight);
  color: var(--ap-text-inverted);
  text-transform: none;
  max-width: 22ch;
  margin: 0;
  text-align: left;
}
.blueSec h1 em {
  font-style: normal;
  color: var(--ap-amber-500);
  font-weight: 700;
}

/* ---- Stat tiles ---- */
.hero-stats {
  display: flex;
  flex-wrap: wrap;
  justify-content: flex-start;
  gap: var(--ap-s-4) var(--ap-s-6);
  padding-top: clamp(1.5rem, 3vw, 2.5rem);
  margin-bottom: var(--ap-s-2);
}
.hero-stat {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 2px;
}
.hero-stat__num {
  font-family: var(--ap-font-display);
  font-size: clamp(1.375rem, 1.4vw + 0.75rem, 2rem);
  font-weight: 700;
  color: var(--ap-amber-500);
  letter-spacing: var(--ap-tracking-tight);
  line-height: 1;
}
.hero-stat__lbl {
  font-family: var(--ap-font-body);
  font-size: 0.8rem;
  font-weight: 600;
  letter-spacing: var(--ap-tracking-wide);
  text-transform: uppercase;
  color: rgba(250, 247, 242, 0.65);
}

/* ---- Hero bullets with check icons ---- */
.hero-benefits {
  list-style: none;
  padding: clamp(1.25rem, 2vw, 2rem) 0 0 0;
  margin: 0;
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: var(--ap-s-3);
}
.hero-benefits li {
  position: relative;
  padding-left: 2rem;
  font-family: var(--ap-font-body);
  font-size: clamp(0.9375rem, 0.8vw + 0.6rem, 1.0625rem);
  line-height: var(--ap-lh-body);
  color: rgba(250, 247, 242, 0.85);
  font-weight: 500;
  max-width: 42ch;
  text-align: left;
}
.hero-benefits li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.18em;
  width: 20px;
  height: 20px;
  background: url("/assets/landing-pages/about-purls/images/easypurl-checkmark-bg539w.webp") center / contain no-repeat;
  filter: drop-shadow(0 3px 8px rgba(37, 170, 225, 0.28));
}
.hero-benefits li::after {
  content: none;
}
.hero-benefits li strong {
  color: var(--ap-amber-500);
  font-weight: 700;
}

/* ---- Inline CTA chip ---- */
.hero-cta-chip {
  display: none;
  align-items: center;
  gap: 6px;
  margin-top: clamp(1.25rem, 2vw, 1.75rem);
  padding: 10px 22px;
  border-radius: var(--ap-r-pill);
  background: rgba(37, 170, 225, 0.12);
  border: 1px solid rgba(37, 170, 225, 0.35);
  color: var(--ap-amber-500);
  font-family: var(--ap-font-body);
  font-size: var(--ap-fs-small);
  font-weight: 700;
  letter-spacing: var(--ap-tracking-wide);
  text-transform: uppercase;
  text-decoration: none;
  transition: background var(--ap-dur) var(--ap-ease-out),
              border-color var(--ap-dur) var(--ap-ease-out),
              transform var(--ap-dur) var(--ap-ease-out);
}
.hero-cta-chip:hover {
  background: rgba(37, 170, 225, 0.22);
  border-color: rgba(37, 170, 225, 0.55);
  transform: translateY(-2px);
}

/* ---- Hero illustration ---- */
.main_contener_banner figure {
  padding-top: clamp(2rem, 4vw, 3.5rem);
  filter: drop-shadow(0 24px 40px rgba(0,0,0,0.35));
}
.main_contener_banner figure img {
  border-radius: var(--ap-r-lg);
}

/* ---- Right-side lead form card ---- */
.main_right { z-index: 2; grid-column: 2; width: auto; float: none; }
.right_form { padding-top: clamp(2.5rem, 5vw, 4.5rem); }
#right-form { scroll-margin-top: 88px; }
@media (max-width: 900px) {
  .main_right { grid-column: 1; }
  .right_form { padding-top: 0; }
  #right-form { scroll-margin-top: 68px; }
}
.main_form {
  background: var(--ap-bg-elevated);
  border-radius: var(--ap-r-lg);
  border: 1px solid var(--ap-border);
  box-shadow: var(--ap-shadow-lg);
  padding: clamp(1.75rem, 2.5vw, 2.5rem) clamp(1.5rem, 2.5vw, 2.5rem);
  transition: transform var(--ap-dur) var(--ap-ease-out),
              box-shadow var(--ap-dur) var(--ap-ease-out);
}
.main_form:hover {
  transform: translateY(-2px);
  box-shadow: 0 32px 56px -18px rgba(38,34,98,0.32),
              0 12px 20px -10px rgba(38,34,98,0.16);
}
.right_top_head {
  font-family: var(--ap-font-display);
  font-size: var(--ap-fs-h3);
  line-height: var(--ap-lh-snug);
  font-weight: 700;
  letter-spacing: var(--ap-tracking-tight);
  color: var(--ap-navy-900);
  text-transform: none;
  text-align: center;
  margin-bottom: var(--ap-s-2);
}
.right_bot_head {
  font-family: var(--ap-font-body);
  font-size: var(--ap-fs-small);
  line-height: var(--ap-lh-body);
  font-weight: 500;
  color: var(--ap-text-muted);
  text-align: center;
  text-transform: none;
}

/* ============================================================
   STAGE 2 — ENGAGEMENT BAND (#increase-engagement)
   ============================================================ */
#increase-engagement {
  background: #f7f9fb;
  padding: clamp(2rem, 3vw, 3rem) 0 var(--ap-section-y);
  border-bottom: 1px solid var(--ap-border);
}
#increase-engagement .engagement-area > .container-fluid {
  max-width: var(--ap-container);
  margin: 0 auto;
  padding: 0 clamp(1rem, 3vw, 2rem);
}
#increase-engagement .row { align-items: stretch; }
.left-engagement-text { padding-right: clamp(0, 2vw, 2rem); }
.left-engagement-text h1,
.left-engagement-text .left-engagement-eyebrow,
.left-engagement-text p.left-engagement-eyebrow {
  font-family: var(--ap-font-body);
  font-size: var(--ap-fs-small);
  font-weight: 700;
  letter-spacing: var(--ap-tracking-wide);
  text-transform: uppercase;
  color: var(--ap-primary);
  margin: 0 0 var(--ap-s-3);
}
.left-engagement-text h2 {
  font-family: var(--ap-font-display);
  font-size: var(--ap-fs-h1);
  font-weight: 600;
  line-height: var(--ap-lh-tight);
  letter-spacing: var(--ap-tracking-tight);
  color: var(--ap-navy-900);
  margin: 0 0 var(--ap-s-6);
  text-transform: none;
}
.left-engagement-text h2 br { display: none; }

/* Inline paragraph text links override (neutralize legacy .globaltext-format a button styling) */
.globaltext-format p a,
.engagement-lede a {
  display: inline !important;
  padding: 0 !important;
  margin: 0 !important;
  background: transparent !important;
  border: none !important;
  border-radius: 0 !important;
  color: var(--ap-blue-500, #25aae1) !important;
  font-size: inherit !important;
  font-weight: 600 !important;
  text-decoration: underline !important;
  text-underline-offset: 3px !important;
  transition: color var(--ap-dur) var(--ap-ease-out) !important;
}

.globaltext-format p a:hover,
.engagement-lede a:hover {
  color: #50d5d8 !important;
  background: transparent !important;
  text-decoration: underline !important;
}
.unique-response-content {
  display: grid;
  grid-template-columns: 220px 1fr;
  gap: var(--ap-s-5);
  align-items: center;
}
.unique-response-content .left-image img {
  width: 100%;
  height: auto;
  border-radius: var(--ap-r-md);
  box-shadow: var(--ap-shadow-md);
  border: 1px solid var(--ap-border);
}
.unique-response-content .description p {
  font-family: var(--ap-font-body);
  font-size: var(--ap-fs-body);
  line-height: var(--ap-lh-body);
  color: var(--ap-text);
  margin: 0;
}
@media (max-width: 640px) {
  .unique-response-content { grid-template-columns: 1fr; }
}
.blue-box {
  background: var(--ap-grad-navy);
  color: var(--ap-text-inverted);
  border-radius: var(--ap-r-lg);
  padding: clamp(1.75rem, 3vw, 2.5rem);
  box-shadow: var(--ap-shadow-lg);
  height: 100%;
  position: relative;
  overflow: hidden;
}
.blue-box::after {
  content: "";
  position: absolute;
  inset: auto -40px -60px auto;
  width: 220px; height: 220px;
  background: radial-gradient(circle, rgba(37,170,225,0.22), transparent 65%);
  pointer-events: none;
}
.blue-box h3 {
  font-family: var(--ap-font-display);
  font-size: var(--ap-fs-h3);
  font-weight: 600;
  line-height: var(--ap-lh-snug);
  color: rgba(255,255,255,0.85);
  margin: 0 0 var(--ap-s-4);
  text-transform: none;
}
.blue-box .impact-headline {
  margin-bottom: var(--ap-s-6);
}
.blue-box .impact-headline > span:first-child {
  display: block;
}
.blue-box .impact-result {
  display: flex;
  align-items: flex-end;
  gap: var(--ap-s-3);
  margin-top: var(--ap-s-4);
}
.blue-box .impact-result strong {
  font-family: var(--ap-font-display);
  font-size: clamp(3rem, 6vw, 4.5rem);
  font-weight: 700;
  line-height: 1;
  letter-spacing: var(--ap-tracking-tight);
  color: var(--ap-amber-500);
}
.blue-box .impact-result em {
  padding-bottom: 0.45rem;
  font-family: var(--ap-font-body);
  font-size: var(--ap-fs-small);
  font-weight: 600;
  font-style: normal;
  letter-spacing: var(--ap-tracking-wide);
  text-transform: uppercase;
  color: var(--ap-text-inverted);
  line-height: 1.35;
}
.qr-area {
  display: grid;
  grid-template-columns: 56px 1fr;
  gap: var(--ap-s-4);
  align-items: center;
  padding-top: var(--ap-s-5);
  border-top: 1px solid rgba(255,255,255,0.15);
  position: relative;
}
.qr-area .qr-icon img {
  width: 48px; height: 48px;
  filter: brightness(0) invert(1);
  opacity: 0.9;
}
.qr-area .qr-text p {
  font-family: var(--ap-font-body);
  font-size: var(--ap-fs-small);
  line-height: var(--ap-lh-body);
  color: rgba(255,255,255,0.82);
  margin: 0;
}

/* The two engagement columns become a single vertical flow below Bootstrap's
   lg breakpoint. Keep the compact card's reading order left-aligned only in
   that stacked layout; the side-by-side composition remains unchanged. */
@media (max-width: 991px) {
  #increase-engagement .blue-box .impact-headline,
  #increase-engagement .blue-box .qr-text p {
    text-align: left;
  }
  #increase-engagement .blue-box .impact-result {
    justify-content: flex-start;
  }
}

/* ============================================================
   STAGE 3 — SERVICES (#best-in-practice)
   ============================================================ */
#best-in-practice {
  background: var(--ap-bg-elevated);
  padding: var(--ap-section-y) 0;
}
#best-in-practice .best-practice-area {
  height: auto;
  padding: 0;
  background: none;
}
#best-in-practice .container-fluid {
  max-width: var(--ap-container);
  margin: 0 auto;
  padding: 0 clamp(1rem, 3vw, 2rem);
}
.service-area {
  width: 100%;
  margin-top: 0;
  padding: 0;
}
.service-area > h1,
.service-area > h2 {
  font-family: var(--ap-font-display);
  font-size: var(--ap-fs-h1);
  font-weight: 600;
  line-height: var(--ap-lh-tight);
  letter-spacing: var(--ap-tracking-tight);
  color: var(--ap-navy-900);
  text-align: center;
  max-width: 28ch;
  margin: 0 auto var(--ap-s-4);
  text-transform: none;
}
.service-area__intro {
  max-width: 660px;
  margin: 0 auto var(--ap-s-8);
  color: var(--ap-text-muted);
  font-family: var(--ap-font-body);
  font-size: clamp(1rem, 1.2vw, 1.125rem);
  line-height: var(--ap-lh-body);
  text-align: center;
}
.service-area > .row {
  position: relative;
  margin-right: 0;
  margin-left: 0;
}
.service-area > .row > [class*="col-"] {
  position: relative;
  padding-right: 10px;
  padding-left: 10px;
}
.service-area > h1::after {
  content: "";
  display: block;
  width: 56px; height: 3px;
  background: var(--ap-grad-amber);
  border-radius: var(--ap-r-pill);
  margin: var(--ap-s-5) auto 0;
}
.services-box {
  background: linear-gradient(180deg, #ffffff 0%, #f8fcfe 100%);
  border: 1px solid rgba(37, 170, 225, 0.2);
  border-top: 3px solid var(--ap-blue-600);
  border-radius: var(--ap-r-lg);
  min-height: 310px;
  padding: var(--ap-s-7) clamp(1.5rem, 2.2vw, 2rem);
  height: 100%;
  text-align: center;
  box-shadow: 0 18px 40px -28px rgba(38, 34, 98, 0.45);
  transition: transform var(--ap-dur) var(--ap-ease-out),
              box-shadow var(--ap-dur) var(--ap-ease-out),
              border-color var(--ap-dur) var(--ap-ease-out);
  position: relative;
}
.services-box:hover {
  transform: translateY(-7px);
  box-shadow: 0 28px 54px -28px rgba(38, 34, 98, 0.5), 0 0 0 1px rgba(37, 170, 225, 0.12);
  border-color: var(--ap-blue-500);
}
.services-box .service-icon {
  width: 76px; height: 76px;
  margin: 0 auto var(--ap-s-5);
  display: grid;
  place-items: center;
  background: #ffffff;
  border-radius: 50%;
  border: 3px solid var(--ap-blue-600);
  box-shadow: 0 12px 26px -12px rgba(37, 170, 225, 0.7), 0 0 0 7px #ffffff;
}
.services-box .service-icon img {
  width: 42px; height: 42px;
  object-fit: contain;
}
.journey-stage {
  display: inline-block;
  margin: 0 0 var(--ap-s-3);
  color: var(--ap-blue-600);
  font-family: var(--ap-font-body);
  font-size: 0.78rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}
.services-box h2 {
  font-family: var(--ap-font-display);
  font-size: 1.25rem;
  font-weight: 700;
  line-height: var(--ap-lh-snug);
  color: var(--ap-navy-900);
  margin: 0 0 var(--ap-s-3);
  text-transform: none;
  letter-spacing: var(--ap-tracking-tight);
}
.services-box h2 br { display: none; }
.services-box p {
  font-family: var(--ap-font-body);
  font-size: 1rem;
  line-height: var(--ap-lh-body);
  color: var(--ap-text-muted);
  margin: 0;
}

@media (min-width: 768px) {
  .service-area > .row {
    padding-top: 52px;
  }
  .service-area > .row::before {
    content: none;
  }
  .service-area > .row::after {
    content: none;
  }
  .service-area > .row > [class*="col-"] {
    z-index: 1;
  }
  .services-box {
    padding-top: 68px;
  }
  .services-box .service-icon {
    position: absolute;
    z-index: 2;
    top: -44px;
    left: 50%;
    width: 88px;
    height: 88px;
    margin: 0;
    transform: translateX(-50%);
  }
  .services-box .service-icon img {
    width: 48px;
    height: 48px;
  }
}

/* ============================================================
   STAGE 4 — TURN-KEY BAND (.bottomGreySec top portion)
   Suppress cartoon image, replace with monogram badge.
   ============================================================ */
.bottomGreySec {
  background: var(--ap-grad-warm);
  padding: clamp(3rem, 5vw, 4.5rem) 0 var(--ap-section-y);
}
.turn-key-area {
  max-width: var(--ap-container);
  margin: 0 auto;
  padding: 0 clamp(1rem, 3vw, 2rem);
  transform: none;
}
.turn-key-blue-box {
  background: var(--ap-grad-navy);
  border-radius: var(--ap-r-lg);
  box-shadow: var(--ap-shadow-lg);
  padding: clamp(1.5rem, 3vw, 2.25rem) clamp(1.75rem, 3vw, 2.5rem);
  position: relative;
  overflow: hidden;
}
.turn-key-blue-box::before {
  content: "";
  position: absolute;
  inset: -40% -10% auto auto;
  width: 320px; height: 320px;
  background: radial-gradient(circle, rgba(37,170,225,0.18), transparent 65%);
  pointer-events: none;
}
.turn-key-blue-box .blue-box-inner {
  display: grid;
  grid-template-columns: 88px 1fr;
  align-items: center;
  gap: var(--ap-s-5);
  position: relative;
}
/* Replace the cartoon image with a brand accent monogram */
.turn-key-blue-box .anime-area {
  width: 88px; height: 88px;
  border-radius: 50%;
  background: var(--ap-grad-amber);
  display: grid; place-items: center;
  box-shadow: 0 8px 18px -6px rgba(19,169,225,0.55);
  position: relative;
}
.turn-key-blue-box .anime-area::after {
  content: "✓";
  font-family: var(--ap-font-display);
  font-size: 2.4rem;
  font-weight: 700;
  color: var(--ap-navy-900);
  line-height: 1;
}
.turn-key-blue-box .anime-area img { display: none; }
.turn-key-blue-box .right-content h2 {
  font-family: var(--ap-font-display);
  font-size: var(--ap-fs-h2);
  font-weight: 600;
  letter-spacing: var(--ap-tracking-tight);
  color: var(--ap-amber-500);
  margin: 0 0 var(--ap-s-2);
  text-transform: none;
  line-height: var(--ap-lh-tight);
}
.turn-key-blue-box .right-content p {
  font-family: var(--ap-font-body);
  font-size: var(--ap-fs-body);
  line-height: var(--ap-lh-body);
  color: rgba(255,255,255,0.88);
  margin: 0;
}
.turn-key-blue-box .right-content p br { display: none; }
@media (max-width: 640px) {
  .turn-key-blue-box .blue-box-inner { grid-template-columns: 1fr; text-align: center; justify-items: center; }
}

/* ============================================================
   STAGE 5 — LEARN FROM LEADER + eBook form/list
   ============================================================ */
.bottomGreySec > .container-fluid {
  max-width: var(--ap-container);
  margin: 0 auto;
  padding: 0 clamp(1rem, 3vw, 2rem);
}
.leader-area {
  text-align: center;
  max-width: 760px;
  margin: 0 auto clamp(1.75rem, 3vw, 2.5rem);
}
.leader-area__eyebrow {
  font-family: var(--ap-font-body);
  font-size: var(--ap-fs-small);
  font-weight: 700;
  letter-spacing: var(--ap-tracking-wide);
  text-transform: uppercase;
  color: var(--ap-primary);
  margin: 0 0 var(--ap-s-3);
}
.leader-area h2 {
  font-family: var(--ap-font-display);
  font-size: clamp(2rem, 3.8vw, 3.25rem);
  font-weight: 600;
  line-height: var(--ap-lh-snug);
  letter-spacing: var(--ap-tracking-tight);
  color: var(--ap-navy-900);
  margin: 0 auto var(--ap-s-4);
}
.leader-area .topPara {
  max-width: 700px;
  margin: 0 auto;
  font-size: clamp(1rem, 1.35vw, 1.125rem);
  line-height: var(--ap-lh-relaxed);
  color: var(--ap-text-muted);
}
.form-area {
  max-width: var(--ap-container);
  margin: 0 auto;
  padding: 0 clamp(1rem, 3vw, 2rem) var(--ap-s-8);
}
.form-area .row {
  display: grid !important;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr) !important;
  gap: var(--ap-s-7);
  align-items: stretch;
  margin: 0 !important;
  width: 100%;
}
.form-area .row > [class*="col-"] {
  max-width: none !important;
  flex: unset !important;
  width: auto !important;
  padding: 0 !important;
  min-width: 0;
}
@media (max-width: 880px) { .form-area .row { grid-template-columns: 1fr !important; } }
.bottomForm {
  background: linear-gradient(180deg, #ffffff 0%, #f4fbff 100%);
  border-radius: var(--ap-r-lg);
  border: 1px solid var(--ap-border);
  padding: clamp(1.75rem, 2.6vw, 2.5rem) !important;
  box-shadow: 0 30px 60px -28px rgba(15, 23, 42, 0.28), 0 2px 6px -2px rgba(15,23,42,0.08);
  height: 100%;
  min-height: 0 !important;
  float: none !important;
  margin: 0 !important;
  position: relative;
  overflow: hidden;
}
.bottomForm::before {
  content: "";
  position: absolute;
  inset: 0 0 auto 0;
  height: 4px;
  background: var(--ap-grad-amber);
}
.bottomForm h1,
.bottomForm .bottomForm__eyebrow,
.bottomForm p.bottomForm__eyebrow {
  font-family: var(--ap-font-body);
  font-size: var(--ap-fs-small);
  font-weight: 700;
  letter-spacing: var(--ap-tracking-wide);
  text-transform: uppercase;
  color: var(--ap-primary);
  margin: 0 0 var(--ap-s-3);
  text-align: left;
  width: auto;
}
.bottomForm h2 {
  font-family: var(--ap-font-display);
  font-size: var(--ap-fs-h3);
  font-weight: 600;
  letter-spacing: var(--ap-tracking-tight);
  color: var(--ap-navy-900);
  margin: 0 0 var(--ap-s-5);
  text-transform: none;
  text-align: left;
  line-height: var(--ap-lh-snug);
}
.formBook { display: block !important; width: 100% !important; height: auto !important; }
.formBook .left-from { width: 100% !important; }
.ebook-area__form .easypurl-form-mount {
  max-width: none;
  margin: 0;
  padding: 0;
  overflow: visible;
  background: transparent;
  border: 0;
  border-radius: 0;
  box-shadow: none;
}
.ebook-area__form .easypurl-form-mount::before { display: none; }

/* Neutralize legacy .bottomForm input styling so the lead-form's own
   styles apply uniformly across text/email/tel/textarea fields. */
.bottomForm .easypurl-lead-form input[type="text"],
.bottomForm .easypurl-lead-form input[type="email"],
.bottomForm .easypurl-lead-form input[type="tel"],
.bottomForm .easypurl-lead-form input[type="number"],
.bottomForm .easypurl-lead-form select,
.bottomForm .easypurl-lead-form textarea {
  width: 100% !important;
  height: auto !important;
  min-height: 46px !important;
  background: #f8fafc !important;
  border: 1px solid #e1e6ef !important;
  border-radius: 9px !important;
  padding: 12px 14px !important;
  font: 15px var(--ap-font-body) !important;
  color: var(--ap-navy-900) !important;
  font-weight: 500 !important;
  box-shadow: none !important;
  transition: border-color 160ms ease, box-shadow 160ms ease, background-color 160ms ease !important;
}
.bottomForm .easypurl-lead-form textarea { min-height: 110px !important; }
.bottomForm .easypurl-lead-form input:hover,
.bottomForm .easypurl-lead-form select:hover,
.bottomForm .easypurl-lead-form textarea:hover { border-color: #c9d1e0 !important; }
.bottomForm .easypurl-lead-form input:focus,
.bottomForm .easypurl-lead-form select:focus,
.bottomForm .easypurl-lead-form textarea:focus {
  background: #ffffff !important;
  border-color: var(--ap-primary) !important;
  box-shadow: 0 0 0 4px rgba(45, 40, 109, 0.14) !important;
  outline: none !important;
}
.bottomForm .easypurl-lead-form button,
.bottomForm .easypurl-lead-form input[type="submit"] {
  background: var(--ap-grad-amber) !important;
  color: var(--ap-navy-900) !important;
  font-weight: 700 !important;
  text-transform: uppercase !important;
  letter-spacing: 0.06em !important;
  border-radius: 999px !important;
  box-shadow: 0 14px 30px -12px rgba(19,169,225,0.55) !important;
  width: 100% !important;
  min-height: 52px !important;
  transition: transform 160ms ease, box-shadow 200ms ease, filter 200ms ease !important;
}
.bottomForm .easypurl-lead-form button:hover,
.bottomForm .easypurl-lead-form input[type="submit"]:hover {
  filter: brightness(1.05);
  transform: translateY(-1px);
  box-shadow: 0 18px 36px -14px rgba(19,169,225,0.7) !important;
}

/* ---------- eBook hero visual ---------- */
.ebook-area .row { align-items: flex-start; }
.ebook-area__visual { position: relative; }
.ebook-area__form {
  padding-top: clamp(2.5rem, 4vw, 3.25rem) !important;
}
.ebook-hero {
  position: relative;
  display: flex;
  justify-content: center;
  align-items: center;
  padding: 0 0 clamp(2rem, 4vw, 3rem);
  isolation: isolate;
}
.ebook-hero__halo {
  position: absolute;
  inset: 8% 6%;
  background: radial-gradient(closest-side, rgba(37,170,225,0.35), rgba(37,170,225,0) 70%);
  filter: blur(8px);
  z-index: 0;
}
.ebook-hero__dots {
  position: absolute;
  inset: 0;
  background-image: radial-gradient(rgba(45,40,109,0.18) 1.5px, transparent 1.6px);
  background-size: 14px 14px;
  mask-image: radial-gradient(closest-side at 70% 30%, #000 0%, transparent 65%);
  -webkit-mask-image: radial-gradient(closest-side at 70% 30%, #000 0%, transparent 65%);
  opacity: 0.55;
  z-index: 0;
}
.ebook-hero__cover {
  position: relative;
  z-index: 1;
  transform: rotate(-6deg);
  transition: transform 500ms cubic-bezier(.2,.7,.2,1), filter 400ms ease;
  filter: drop-shadow(0 30px 50px rgba(15,23,42,0.35)) drop-shadow(0 6px 12px rgba(15,23,42,0.18));
  max-width: min(420px, 100%);
}
.ebook-hero__cover:hover { transform: rotate(-2deg) translateY(-6px) scale(1.02); }
.ebook-hero__cover img,
.ebook-hero__cover picture { display: block; width: 100%; height: auto; border-radius: 6px; }
.ebook-hero__ribbon {
  position: absolute;
  top: 14px;
  left: -18px;
  background: var(--ap-navy-900);
  color: #fff;
  font-family: var(--ap-font-body);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  padding: 6px 14px;
  border-radius: 999px;
  box-shadow: 0 8px 16px -6px rgba(15,23,42,0.45);
  transform: rotate(6deg);
}

/* ---------- "What you'll discover" list ---------- */
.bottomRight { padding: 0; }
.ebook-discover {
  grid-column: 1 / -1;
  width: 100%;
}
.ebook-discover-title {
  font-family: var(--ap-font-display) !important;
  font-size: clamp(1.15rem, 1.4vw, 1.35rem) !important;
  font-weight: 700 !important;
  letter-spacing: var(--ap-tracking-tight);
  color: var(--ap-navy-900);
  margin: 0 0 var(--ap-s-4) !important;
  text-transform: none;
  line-height: var(--ap-lh-snug);
  text-align: center;
}
.ebook-discover-list {
  list-style: none;
  max-width: 920px;
  margin: 0 auto !important;
  padding: 0 !important;
  display: grid;
  grid-template-columns: 1fr;
  gap: 12px;
}
.bottomRight ul.ebook-discover-list li,
.ebook-discover-list li {
  display: flex !important;
  align-items: flex-start;
  gap: 12px;
  background: rgba(255,255,255,0.7) !important;
  backdrop-filter: blur(6px);
  border: 1px solid rgba(45,40,109,0.08) !important;
  border-radius: 12px !important;
  padding: 17px 22px 17px 64px !important;
  margin: 0 !important;
  height: auto !important;
  font-family: var(--ap-font-body) !important;
  font-size: 0.95rem !important;
  font-weight: 500 !important;
  line-height: 1.45 !important;
  color: var(--ap-navy-900) !important;
  position: relative;
  transition: transform 240ms ease, box-shadow 240ms ease, border-color 240ms ease;
}
.bottomRight ul.ebook-discover-list li::before,
.bottomRight ul.ebook-discover-list li::after { content: none !important; }
.ebook-discover-list li:hover {
  transform: translateX(4px);
  box-shadow: 0 14px 28px -16px rgba(15,23,42,0.25);
  border-color: rgba(37,170,225,0.55) !important;
}
.ebook-discover-list li::marker { content: none; }
/* Animated check icon */
.ebook-discover-list li {
  --check-size: 26px;
}
.ebook-discover-list li > * { flex: 1; }
.ebook-discover-list li {
  padding-left: calc(var(--check-size) + 38px) !important;
}
.bottomRight ul.ebook-discover-list li::before {
  content: "" !important;
  position: absolute !important;
  left: 14px !important;
  top: 50% !important;
  transform: translateY(-50%) !important;
  width: var(--check-size) !important;
  height: var(--check-size) !important;
  border-radius: 8px !important;
  background:
    linear-gradient(135deg, #51c6fe 0%, #13a9e1 100%) !important;
  box-shadow: 0 6px 14px -6px rgba(19,169,225,0.65),
              inset 0 1px 0 rgba(255,255,255,0.6) !important;
}
.bottomRight ul.ebook-discover-list li::after {
  content: "" !important;
  position: absolute !important;
  left: calc(14px + (var(--check-size) - 14px) / 2) !important;
  top: 50% !important;
  width: 14px !important;
  height: 7px !important;
  border-left: 2.5px solid #fff !important;
  border-bottom: 2.5px solid #fff !important;
  transform: translate(-2px, -75%) rotate(-45deg) scale(0.9) !important;
  transform-origin: center !important;
  opacity: 0;
  animation: ebookCheckPop 600ms cubic-bezier(.2,.8,.2,1) forwards;
}
.ebook-discover-list li:nth-child(1)::after { animation-delay: 120ms; }
.ebook-discover-list li:nth-child(2)::after { animation-delay: 240ms; }
.ebook-discover-list li:nth-child(3)::after { animation-delay: 360ms; }
@keyframes ebookCheckPop {
  0%   { opacity: 0; transform: translate(-2px, -75%) rotate(-45deg) scale(0.4); }
  60%  { opacity: 1; transform: translate(-2px, -75%) rotate(-45deg) scale(1.15); }
  100% { opacity: 1; transform: translate(-2px, -75%) rotate(-45deg) scale(1); }
}
.ebook-discover-list li:hover::before {
  background: linear-gradient(135deg, #51c6fe 0%, #13a9e1 100%) !important;
}

/* Mobile collapse */
@media (max-width: 880px) {
  .ebook-area .row { gap: var(--ap-s-6) !important; }
  .ebook-area__form {
    width: 100% !important;
    max-width: 100% !important;
    margin-right: auto !important;
    margin-left: auto !important;
    padding-top: 0 !important;
  }
  .ebook-area__form .bottomForm,
  .ebook-area__form .formBook,
  .ebook-area__form .left-from,
  .ebook-area__form .easypurl-form-mount,
  .ebook-area__form .easypurl-lead-form {
    box-sizing: border-box;
    width: 100% !important;
    max-width: 100% !important;
    margin-right: auto !important;
    margin-left: auto !important;
  }
  .ebook-hero__cover { max-width: 280px; }
  .ebook-hero__ribbon { left: -8px; }
  .ebook-discover-list { grid-template-columns: 1fr; }
}


/* ============================================================
   STAGE 6 — FOOTER LOGOS + TRUST BAND
   ============================================================ */
.footer { background: var(--ap-grad-navy); border-top: 0; }
.footer .container { max-width: var(--ap-container); padding: 0 clamp(1rem, 3vw, 2rem); }
.footerTop {
  text-align: center;
  padding: var(--ap-section-y) 0 var(--ap-s-7);
}
.footerTop h2 {
  font-family: var(--ap-font-body);
  font-size: var(--ap-fs-small);
  font-weight: 700;
  letter-spacing: var(--ap-tracking-wide);
  text-transform: uppercase;
  color: var(--ap-primary);
  margin: 0 0 var(--ap-s-3);
}
.footerTop h3 {
  font-family: var(--ap-font-display);
  font-size: var(--ap-fs-h1);
  font-weight: 600;
  letter-spacing: var(--ap-tracking-tight);
  color: var(--ap-navy-900);
  margin: 0 0 var(--ap-s-3);
  text-transform: none;
  line-height: var(--ap-lh-tight);
}
.footerTop p {
  font-family: var(--ap-font-body);
  font-size: var(--ap-fs-body);
  color: var(--ap-text-muted);
  margin: 0 0 var(--ap-s-6);
}
.footerLogos .responsive-slider { margin: var(--ap-s-5) auto 0; }
.footerLogos .logo-slide img {
  max-height: 44px;
  width: auto;
  margin: 0 auto;
  filter: grayscale(1) contrast(0.9);
  opacity: 0.7;
  transition: filter var(--ap-dur) var(--ap-ease-out), opacity var(--ap-dur) var(--ap-ease-out);
}
.footerLogos .logo-slide img:hover { filter: none; opacity: 1; }

/* ============================================================
   STAGE 7 — FINAL CTA + COPYRIGHT
   ============================================================ */
.freeEbookbgSpace {
  padding: 0;
  background: transparent;
  position: relative;
  overflow: hidden;
}
.freeEbookbgSpace .container-fluid {
  max-width: none;
  margin: 0;
  padding: 0;
}
.freeEbookbg {
  max-width: var(--ap-container);
  margin: 0 auto;
  background: transparent;
  border-radius: 0;
  padding: clamp(3rem, 6vw, 5.5rem) clamp(1rem, 3vw, 2rem) 0;
  position: relative;
  box-shadow: none;
}
.freeEbookbg::before {
  content: "";
  position: absolute;
  inset: -30% auto auto -10%;
  width: 420px; height: 420px;
  background: radial-gradient(circle, rgba(37,170,225,0.18), transparent 65%);
  pointer-events: none;
}
.freeEbookbg::after {
  content: "";
  position: absolute;
  inset: auto -10% -40% auto;
  width: 420px; height: 420px;
  background: radial-gradient(circle, rgba(37,170,225,0.4), transparent 65%);
  pointer-events: none;
}
.final-cta .freeEbookbg::before,
.final-cta .freeEbookbg::after {
  display: none;
}
.freeEbookbg > .row { position: relative; z-index: 1; }
.freeEbookbg h3 {
  font-family: var(--ap-font-body);
  font-size: var(--ap-fs-small);
  font-weight: 700;
  letter-spacing: var(--ap-tracking-wide);
  text-transform: uppercase;
  color: var(--ap-amber-500);
  margin: 0 0 var(--ap-s-3);
}
.freeEbookbg h2 {
  font-family: var(--ap-font-display);
  font-size: var(--ap-fs-h1);
  font-weight: 600;
  letter-spacing: var(--ap-tracking-tight);
  color: var(--ap-text-inverted);
  line-height: var(--ap-lh-tight);
  margin: 0;
  text-transform: none;
}
.freeEbookbg h2 br { display: none; }
.freeEbookbg .col-md-7 > p {
  font-family: var(--ap-font-body);
  font-size: var(--ap-fs-body);
  line-height: var(--ap-lh-body);
  color: rgba(255,255,255,0.85);
  margin: 0 0 var(--ap-s-5);
}
.buttonarea {
  list-style: none; margin: 0; padding: 0;
  display: flex; flex-wrap: wrap; gap: var(--ap-s-4);
}
.buttonarea li { margin: 0; padding: 0; background: none; }
.buttonarea li a {
  display: inline-flex;
  align-items: center;
  font-family: var(--ap-font-display);
  font-size: 1rem;
  font-weight: 600;
  letter-spacing: 0.01em;
  padding: 0.85rem 1.6rem;
  border-radius: var(--ap-r-pill);
  background: var(--ap-grad-amber);
  color: var(--ap-navy-900);
  text-decoration: none;
  border: 1px solid transparent;
  transition: transform var(--ap-dur) var(--ap-ease-out),
              box-shadow var(--ap-dur) var(--ap-ease-out);
  box-shadow: 0 10px 24px -10px rgba(37,170,225,0.55);
}
.buttonarea li a:hover {
  transform: translateY(-2px);
  box-shadow: 0 16px 30px -12px rgba(37,170,225,0.7);
}
.buttonarea li a.outline {
  background: transparent;
  color: var(--ap-text-inverted);
  border-color: rgba(255,255,255,0.35);
  box-shadow: none;
}
.buttonarea li a.outline:hover {
  border-color: var(--ap-amber-500);
  color: var(--ap-amber-500);
}

.copyright {
  position: relative;
  z-index: 1;
  text-align: center;
  padding: clamp(3rem, 5vw, 4.5rem) clamp(1rem, 3vw, 2rem) var(--ap-s-7);
  background: transparent;
  border-top: 0;
  margin-top: 0;
}
.copyright img {
  height: clamp(58px, 5vw, 76px);
  max-width: min(320px, 72vw);
  width: auto;
  display: block;
  margin: 0 auto clamp(2rem, 3vw, 2.75rem);
  filter: none;
}
.copyright p {
  font-family: var(--ap-font-body);
  font-size: var(--ap-fs-small);
  line-height: var(--ap-lh-body);
  color: rgba(255,255,255,0.78);
  max-width: 720px;
  margin: 0 auto;
}
.final-cta .copyright a,
.final-cta .footerBottom a {
  display: inline;
  min-width: 0;
  padding: 0;
  border: 0;
  border-radius: 0;
  background: transparent;
  box-shadow: none;
  font-size: inherit;
  line-height: inherit;
}
.final-cta .copyright a {
  color: var(--ap-amber-500);
  text-decoration: none;
}
.final-cta .copyright a:hover {
  background: transparent;
  color: var(--ap-amber-500);
  text-decoration: underline;
}
.footerBottom {
  position: relative;
  z-index: 1;
  text-align: center;
  padding: var(--ap-s-4) 0 var(--ap-s-6);
  border-top: 1px solid rgba(255,255,255,0.1);
  font-family: var(--ap-font-body);
  font-size: 0.85rem;
  color: rgba(255,255,255,0.62);
  background: transparent;
}
.final-cta .footerBottom a {
  color: rgba(255,255,255,0.72);
  margin: 0 0.25rem;
  text-decoration: none;
}
.final-cta .footerBottom a:hover {
  background: transparent;
  color: var(--ap-amber-500);
  text-decoration: underline;
}

/* ============================================================
   Stage CRO — Conversion polish (hero, form, trust, sticky CTA)
   ============================================================ */

/* Shared homepage customer proof, adapted for this landing page. */
.about-purls-proof {
  position: relative;
  padding-bottom: 48px;
  background: #ffffff;
  overflow: hidden;
}
.about-purls-proof::after {
  content: "";
  position: absolute;
  z-index: 0;
  right: 0;
  bottom: 0;
  left: 0;
  height: 168px;
  background: #f7f9fb;
}
.about-purls-proof .client-logo-marquee {
  position: relative;
  z-index: 1;
  padding: 72px 0 150px;
}
.about-purls-proof .client-logo-marquee__header {
  max-width: 840px;
}
.about-purls-proof .client-logo-marquee__eyebrow {
  margin: 0 0 var(--ap-s-3);
  color: var(--ap-primary);
  font-family: var(--ap-font-body);
  font-size: var(--ap-fs-small);
  font-weight: 700;
  letter-spacing: var(--ap-tracking-wide);
  line-height: 1.3;
  text-transform: uppercase;
}
.about-purls-proof .client-logo-marquee__header h3 {
  margin: 0 0 var(--ap-s-3);
  color: var(--ap-navy-900);
  font-family: var(--ap-font-display);
  font-size: var(--ap-fs-h1);
  font-weight: 600;
  letter-spacing: var(--ap-tracking-tight);
  line-height: var(--ap-lh-tight);
  text-transform: none;
}
.about-purls-proof .client-logo-marquee__header > p:not(.client-logo-marquee__eyebrow) {
  color: var(--ap-text-muted);
  font-size: var(--ap-fs-body);
  line-height: var(--ap-lh-body);
}
.about-purls-proof .client-logo-marquee__rule { display: none; }
.about-purls-proof .stats_straddle_section {
  position: relative;
  z-index: 2;
  margin-top: -105px;
}
.about-purls-proof .stats_straddle_container {
  max-width: var(--ep-container-xl);
  margin: 0 auto;
  padding: 0 var(--ep-space-5);
}
.about-purls-proof .stats_grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--ep-space-8);
  justify-items: center;
}
.about-purls-proof .stat_card {
  box-sizing: border-box;
  width: 240px;
  height: 240px;
  padding: var(--ep-space-6);
  border: 1px solid var(--ep-gray-200);
  border-radius: 50%;
  background: var(--ep-white);
  box-shadow: 0 15px 35px rgba(15, 23, 42, 0.12), 0 5px 15px rgba(15, 23, 42, 0.06);
  display: flex;
  align-items: center;
  justify-content: center;
  position: relative;
  overflow: hidden;
  text-align: center;
  transition: transform 0.5s cubic-bezier(0.16, 1, 0.3, 1), border-color 0.5s ease, box-shadow 0.5s ease;
}
.about-purls-proof .stat_card::before {
  content: "";
  position: absolute;
  inset: 0;
  background: radial-gradient(circle at center, rgba(37, 170, 225, 0.08), transparent 70%);
  opacity: 0;
  transition: opacity 0.5s ease;
}
.about-purls-proof .stat_card:hover {
  transform: translateY(-8px) scale(1.04);
  border-color: var(--ep-brand-accent);
  box-shadow: 0 25px 50px rgba(15, 23, 42, 0.18), 0 0 20px rgba(37, 170, 225, 0.2);
}
.about-purls-proof .stat_card:hover::before { opacity: 1; }
.about-purls-proof .stat_card_content { position: relative; z-index: 1; }
.about-purls-proof .stat_number_wrapper {
  display: flex;
  align-items: baseline;
  justify-content: center;
  margin-bottom: var(--ep-space-2);
}
.about-purls-proof .stat_number,
.about-purls-proof .stat_text {
  color: var(--ep-brand-purple);
  font-family: var(--ap-font-body);
  font-size: var(--ep-font-size-4xl);
  font-weight: 800;
  letter-spacing: -0.02em;
  line-height: 1;
}
.about-purls-proof .stat_suffix {
  margin-left: 2px;
  color: var(--ep-brand-blue);
  font-size: var(--ep-font-size-2xl);
  font-weight: 700;
}
.about-purls-proof .stat_label {
  margin: 0;
  color: var(--ep-gray-500);
  font-family: var(--ap-font-body);
  font-size: var(--ep-font-size-xs);
  font-weight: 700;
  letter-spacing: 0.1em;
  line-height: var(--ep-line-height-normal);
  text-transform: uppercase;
}
.about-purls-proof .stat_card:hover .stat_label { color: var(--ep-brand-blue); }
.stats-enhanced .about-purls-proof .stat_card {
  opacity: 0;
  transform: translateY(34px) scale(0.96);
}
.stats-enhanced .about-purls-proof .stat_card.is-visible {
  opacity: 1;
  transform: translateY(0) scale(1);
}
.stats-enhanced .about-purls-proof .stat_card:nth-child(2) { transition-delay: 120ms; }
.stats-enhanced .about-purls-proof .stat_card:nth-child(3) { transition-delay: 240ms; }
.stats-enhanced .about-purls-proof .stat_card.is-visible:hover {
  transform: translateY(-8px) scale(1.04);
}

@media (max-width: 1024px) {
  .about-purls-proof::after { height: 148px; }
  .about-purls-proof .stat_card { width: 200px; height: 200px; }
  .about-purls-proof .stat_number,
  .about-purls-proof .stat_text { font-size: var(--ep-font-size-3xl); }
}
@media (max-width: 640px) {
  .about-purls-proof {
    padding-bottom: 64px;
    background: #f7f9fb;
  }
  .about-purls-proof::after { display: none; }
  .about-purls-proof .client-logo-marquee { padding: 56px 0 72px; }
  /* Center the first 210px stat circle across the white/gray transition. */
  .about-purls-proof .stats_straddle_section { margin-top: -105px; }
  .about-purls-proof .stats_grid { grid-template-columns: 1fr; gap: var(--ep-space-6); }
  .about-purls-proof .stat_card { width: 210px; height: 210px; }
}

@media (prefers-reduced-motion: reduce) {
  .stats-enhanced .about-purls-proof .stat_card {
    opacity: 1;
    transform: none;
    transition: none;
  }
}

/* Hero eyebrow chip */
.blueSec .hero-eyebrow {
  display: inline-block;
  font-family: var(--ap-font-body);
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--ap-amber-500);
  background: rgba(37,170,225,0.12);
  border: 1px solid rgba(37,170,225,0.35);
  padding: 0.35rem 0.85rem;
  border-radius: 999px;
  margin-bottom: 1rem;
}

/* Form panel polish */
.right_form .main_form {
  background: #fff;
  border-radius: var(--ap-r-lg);
  padding: clamp(1.25rem, 2.5vw, 2rem) clamp(1.25rem, 2.5vw, 2rem) 1.5rem;
  box-shadow: 0 30px 60px -25px rgba(38,34,98,0.45),
              0 8px 20px -10px rgba(38,34,98,0.25);
  border: 1px solid rgba(37,170,225,0.25);
  position: relative;
}
.right_form .main_form::before {
  content: "SEE IT FREE";
  position: absolute;
  top: -12px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--ap-amber-500);
  color: var(--ap-navy-900);
  font-family: var(--ap-font-display);
  font-weight: 700;
  font-size: 0.75rem;
  letter-spacing: 0.12em;
  padding: 0.3rem 0.7rem;
  border-radius: 999px;
  box-shadow: 0 6px 14px -4px rgba(37,170,225,0.6);
}
.right_form .right_top_head {
  font-family: var(--ap-font-display);
  font-size: clamp(1.25rem, 1.6vw + 0.6rem, 1.6rem);
  font-weight: 700;
  color: var(--ap-navy-900);
  line-height: 1.2;
  margin: 0 0 0.5rem;
  letter-spacing: -0.01em;
}
.right_form .right_bot_head {
  font-family: var(--ap-font-body);
  font-size: 0.95rem;
  color: var(--ap-text-muted);
  margin: 0 0 1rem;
  line-height: 1.45;
}

/* Form inputs (legacy form structure) */
.right_form .main_form input[type="text"],
.right_form .main_form input[type="email"],
.right_form .main_form input[type="tel"],
.right_form .main_form select,
.right_form .main_form textarea {
  width: 100%;
  border: 1.5px solid var(--ap-border);
  border-radius: var(--ap-r-md);
  padding: 0.7rem 0.85rem;
  font-family: var(--ap-font-body);
  font-size: 0.98rem;
  color: var(--ap-text);
  background: #fff;
  transition: border-color .15s ease, box-shadow .15s ease;
  box-sizing: border-box;
}
.right_form .main_form input:focus,
.right_form .main_form select:focus,
.right_form .main_form textarea:focus {
  outline: none;
  border-color: var(--ap-amber-500);
  box-shadow: 0 0 0 3px rgba(37,170,225,0.25);
}
.right_form .main_form label,
.right_form .main_form .labelCaption {
  font-family: var(--ap-font-body);
  font-size: 0.82rem;
  font-weight: 600;
  color: var(--ap-text-muted);
  letter-spacing: 0.02em;
  text-transform: uppercase;
}

/* Submit button (image or input) */
.right_form .main_form input[type="submit"],
.right_form .main_form button[type="submit"],
.right_form .main_form .button {
  width: 100% !important;
  background: linear-gradient(135deg, var(--ap-amber-500), var(--ap-amber-600)) !important;
  color: var(--ap-navy-900) !important;
  border: none !important;
  border-radius: var(--ap-r-md) !important;
  padding: 0.95rem 1.25rem !important;
  font-family: var(--ap-font-display) !important;
  font-weight: 700 !important;
  font-size: 1.02rem !important;
  letter-spacing: 0.01em !important;
  cursor: pointer !important;
  box-shadow: 0 14px 28px -12px rgba(37,170,225,0.7) !important;
  transition: transform .15s ease, box-shadow .15s ease, filter .15s ease !important;
  text-transform: none !important;
}
.right_form .main_form input[type="submit"]:hover,
.right_form .main_form button[type="submit"]:hover,
.right_form .main_form .button:hover {
  transform: translateY(-2px) !important;
  box-shadow: 0 20px 36px -14px rgba(37,170,225,0.85) !important;
  filter: brightness(1.04);
}
.right_form .main_form img.button {
  width: 100% !important;
  height: auto !important;
  max-height: 56px;
  object-fit: contain;
  background: linear-gradient(135deg, var(--ap-amber-500), var(--ap-amber-600));
  border-radius: var(--ap-r-md);
  padding: 0.6rem;
  cursor: pointer;
  box-shadow: 0 14px 28px -12px rgba(37,170,225,0.7);
}

/* Trust microcopy */
.form-trust {
  list-style: none;
  padding: 1rem 0 0;
  margin: 1rem 0 0;
  border-top: 1px dashed var(--ap-border);
  display: grid;
  gap: 0.45rem;
}
.form-trust li {
  font-family: var(--ap-font-body);
  font-size: 0.82rem;
  color: var(--ap-text-muted);
  line-height: 1.4;
  display: flex;
  gap: 0.5rem;
  align-items: flex-start;
}
.form-trust li span { flex: 0 0 auto; }

@media (max-width: 768px) {
  .hero-cta-chip { display: inline-flex; }
  .hero-benefits { max-width: 100%; }
  #right-form { scroll-margin-top: 62px; }
}

/* Fill empty service icon cards (Stage 3) with letter glyphs */
.services-box { position: relative; }
.services-box .service-icon:empty::before,
.services-box figure:empty::before {
  content: "★";
  display: grid;
  place-items: center;
  width: 100%; height: 100%;
  font-size: 1.8rem;
  color: var(--ap-amber-500);
}
.services-box:nth-child(1) .service-icon:empty::before,
.services-box:nth-child(1) figure:empty::before { content: "🔗"; }
.services-box:nth-child(2) .service-icon:empty::before,
.services-box:nth-child(2) figure:empty::before { content: "▦"; }
.services-box:nth-child(3) .service-icon:empty::before,
.services-box:nth-child(3) figure:empty::before { content: "✎"; }
.services-box:nth-child(4) .service-icon:empty::before,
.services-box:nth-child(4) figure:empty::before { content: "📊"; }

/* ============================================================
   Stage HDR — Premium sticky glass header (brand-book aligned)
   ============================================================ */
header.lp-header {
  --ep-navy: #2a296c;
  --ep-navy-deep: #141340;
  --ep-royal: #5062c7;
  --ep-sky: #25aae1;
  --ep-teal: #50d5d8;
  --ep-line: rgba(255, 255, 255, 0.08);

  position: fixed;
  top: 0;
  z-index: 100;
  width: 100%;
  padding: 0;
  background: transparent;
  backdrop-filter: none;
  -webkit-backdrop-filter: none;
  border-bottom: 1px solid transparent;
  transition: background 240ms ease, border-color 240ms ease, box-shadow 240ms ease, padding 240ms ease;
  font-family: 'Plus Jakarta Sans', 'Inter', system-ui, -apple-system, Segoe UI, sans-serif;
}
header.lp-header::after {
  content: "";
  position: absolute;
  left: 0; right: 0; bottom: -1px;
  height: 2px;
  background: linear-gradient(90deg,
    transparent 0%,
    var(--ep-royal) 20%,
    var(--ep-sky) 50%,
    var(--ep-teal) 80%,
    transparent 100%);
  background-size: 200% 100%;
  opacity: 0;
  transition: opacity 280ms ease;
  animation: lpHeaderShine 6s linear infinite;
  pointer-events: none;
}
header.lp-header.is-scrolled {
  background:
    radial-gradient(1200px 120px at 20% -30%, rgba(37, 170, 225, 0.10), transparent 60%),
    linear-gradient(180deg, rgba(20, 19, 64, 0.95) 0%, rgba(15, 14, 50, 0.92) 100%);
  border-bottom-color: rgba(80, 213, 216, 0.22);
  backdrop-filter: saturate(160%) blur(18px);
  -webkit-backdrop-filter: saturate(160%) blur(18px);
  box-shadow: 0 14px 40px -22px rgba(15, 23, 42, 0.6);
}
header.lp-header.is-scrolled::after { opacity: 0.9; }

@keyframes lpHeaderShine {
  0%   { background-position: 200% 0; }
  100% { background-position: -200% 0; }
}

header.lp-header .lp-header__inner {
  max-width: 1560px;
  margin: 0 auto;
  padding: 16px 36px;
  display: grid;
  grid-template-columns: auto 1fr auto;
  align-items: center;
  gap: 40px;
  transition: padding 200ms ease, gap 200ms ease;
}
header.lp-header.is-scrolled .lp-header__inner {
  padding: 4px 36px;
  gap: 22px;
}

header.lp-header .lp-header__brand {
  display: inline-flex;
  align-items: center;
  flex-shrink: 0;
  transition: opacity 200ms ease, transform 200ms ease;
}
header.lp-header .lp-header__brand:hover { opacity: 0.92; transform: translateY(-1px); }
header.lp-header .lp-header__brand img {
  height: 68px;
  width: auto;
  display: block;
  filter: drop-shadow(0 2px 10px rgba(37, 170, 225, 0.35));
  transition: height 200ms ease;
}
header.lp-header.is-scrolled .lp-header__brand img { height: 46px; }

header.lp-header .lp-header__contact {
  justify-self: end;
  display: flex;
  align-items: center;
  gap: 4px;
}
header.lp-header .lp-header__link {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 10px 15px;
  border-radius: 10px;
  color: rgba(255, 255, 255, 0.86);
  font-family: inherit;
  font-size: 15px;
  font-weight: 500;
  letter-spacing: 0.005em;
  text-decoration: none;
  transition: color 200ms ease, background 200ms ease, transform 200ms ease;
}
header.lp-header.is-scrolled .lp-header__link {
  padding: 5px 9px;
  font-size: 13px;
}
header.lp-header .lp-header__link:hover {
  color: #ffffff;
  background: rgba(37, 170, 225, 0.14);
  transform: translateY(-1px);
}
header.lp-header .lp-header__icon {
  width: 18px;
  height: 18px;
  color: var(--ap-blue-500);
  opacity: 0.95;
  transition: transform 240ms ease;
}
header.lp-header.is-scrolled .lp-header__icon {
  width: 15px;
  height: 15px;
}
header.lp-header .lp-header__link:hover .lp-header__icon { transform: scale(1.12) rotate(-4deg); }
header.lp-header .lp-header__sep {
  width: 1px;
  height: 20px;
  background: linear-gradient(180deg, transparent, rgba(255,255,255,0.22), transparent);
  margin: 0 6px;
}

header.lp-header .lp-header__cta {
  position: relative;
  display: none;
  align-items: center;
  gap: 8px;
  padding: 13px 24px;
  border-radius: 999px;
  background: linear-gradient(135deg, var(--ep-royal) 0%, var(--ep-sky) 55%, var(--ep-teal) 100%);
  background-size: 180% 180%;
  background-position: 0% 50%;
  color: #ffffff;
  font-family: inherit;
  font-weight: 700;
  font-size: 15px;
  letter-spacing: 0.02em;
  text-decoration: none;
  overflow: hidden;
  isolation: isolate;
  box-shadow:
    0 1px 0 rgba(255, 255, 255, 0.22) inset,
    0 10px 28px -10px rgba(37, 170, 225, 0.55),
    0 4px 14px -6px rgba(80, 98, 199, 0.45);
  transition: transform 220ms cubic-bezier(.2,.7,.2,1),
              box-shadow 220ms ease,
              background-position 600ms ease,
              filter 220ms ease;
}
header.lp-header.has-passed-form .lp-header__cta { display: inline-flex; }
header.lp-header.is-scrolled .lp-header__cta {
  padding: 7px 15px;
  font-size: 13px;
}
header.lp-header .lp-header__cta::before {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(115deg,
    transparent 30%,
    rgba(255,255,255,0.35) 50%,
    transparent 70%);
  transform: translateX(-120%);
  transition: transform 700ms ease;
  z-index: -1;
}
header.lp-header .lp-header__cta:hover {
  transform: translateY(-1px) scale(1.03);
  background-position: 100% 50%;
  box-shadow:
    0 1px 0 rgba(255, 255, 255, 0.28) inset,
    0 18px 38px -12px rgba(37, 170, 225, 0.72),
    0 8px 20px -6px rgba(80, 98, 199, 0.55);
  filter: brightness(1.05);
}
header.lp-header .lp-header__cta:hover::before { transform: translateX(120%); }
header.lp-header .lp-header__cta:active { transform: translateY(0) scale(0.99); }
header.lp-header .lp-header__cta:focus-visible {
  outline: 2px solid var(--ep-sky);
  outline-offset: 3px;
}
header.lp-header .lp-header__cta svg {
  width: 14px;
  height: 14px;
  transition: transform 220ms ease-in-out;
}
header.lp-header .lp-header__cta:hover svg { transform: scale(1.1); }

header.lp-header .wrapper,
header.lp-header .right_sec_top,
header.lp-header .logo { all: unset; }

@media (max-width: 900px) {
  .main_contener_banner { padding-top: 62px; }
  /* A backdrop filter establishes a containing block for fixed descendants.
     Disable it on mobile so the CTA anchors to the viewport, not the header. */
  header.lp-header.is-scrolled {
    backdrop-filter: none;
    -webkit-backdrop-filter: none;
  }
  header.lp-header .lp-header__inner { padding: 12px 18px; gap: 16px; }
  header.lp-header.is-scrolled .lp-header__inner { padding: 5px 18px; }
  header.lp-header .lp-header__brand img { height: 38px; }
  header.lp-header .lp-header__link span { display: none; }
  header.lp-header .lp-header__link { padding: 9px; }
  header.lp-header .lp-header__sep { display: none; }
  header.lp-header .lp-header__cta { padding: 10px 16px; font-size: 13px; }
  header.lp-header.is-scrolled .lp-header__cta {
    position: fixed !important;
    top: auto !important;
    right: 16px !important;
    bottom: calc(18px + env(safe-area-inset-bottom, 0px)) !important;
    left: auto !important;
    z-index: 110;
    width: 56px;
    height: 56px;
    padding: 0;
    justify-content: center;
    gap: 0;
    border-radius: 50%;
    font-size: 0;
    box-shadow:
      0 1px 0 rgba(255, 255, 255, 0.24) inset,
      0 14px 34px -10px rgba(37, 170, 225, 0.72),
      0 6px 18px -8px rgba(38, 34, 98, 0.55);
  }
  header.lp-header.is-scrolled .lp-header__cta svg {
    width: 22px;
    height: 22px;
  }
}
@media (max-width: 480px) {
  .main_contener_banner { padding-top: 54px; }
  header.lp-header .lp-header__inner {
    grid-template-columns: auto 1fr auto;
    gap: 8px;
    padding: 7px 16px;
  }
  header.lp-header.is-scrolled .lp-header__inner { padding: 4px 16px; }
  header.lp-header .lp-header__contact { gap: 0; }
  header.lp-header .lp-header__brand img { height: 46px; }
  header.lp-header.is-scrolled .lp-header__brand img { height: 38px; }
}
@media (prefers-reduced-motion: reduce) {
  header.lp-header::after { animation: none; }
  header.lp-header .lp-header__cta,
  header.lp-header .lp-header__cta::before,
  header.lp-header .lp-header__link,
  header.lp-header .lp-header__brand { transition: none; }
}



/* ============================================================
   PURL Carousel (mailpieces) — replaces static response image
   ============================================================ */
#increase-engagement .engagement-lede {
  max-width: 56ch;
  font-size: clamp(1rem, 1.2vw, 1.125rem);
  line-height: 1.55;
  color: var(--ap-text-muted);
  margin: 14px 0 28px;
}
#increase-engagement .engagement-row { align-items: flex-start; }

@media (min-width: 992px) {
  #increase-engagement .engagement-row {
    align-items: stretch;
  }
  #increase-engagement .engagement-row > .col-xl-7 {
    flex: 0 0 66.666667%;
    max-width: 66.666667%;
  }
  #increase-engagement .engagement-row > .col-xl-5 {
    display: flex;
    flex: 0 0 33.333333%;
    max-width: 33.333333%;
  }
  #increase-engagement .blue-box {
    width: 100%;
    min-height: 100%;
  }
}

.purl-carousel {
  position: relative;
  margin: 8px 0 12px;
  padding: 0;
}
.purl-carousel__viewport {
  position: relative;
  border-radius: 18px;
  overflow: hidden;
  background: linear-gradient(135deg, var(--ap-cream-100), #fff);
  box-shadow:
    0 30px 60px -30px rgba(38, 34, 98, 0.35),
    0 10px 24px -16px rgba(38, 34, 98, 0.25),
    0 0 0 1px rgba(38, 34, 98, 0.06);
  aspect-ratio: 16 / 10;
}
.purl-carousel__track {
  position: relative;
  list-style: none !important;
  margin: 0 !important;
  padding: 0 !important;
  width: 100%;
  height: 100%;
}
.purl-carousel__slide {
  position: absolute !important;
  inset: 0;
  margin: 0 !important;
  padding: 0 !important;
  background: none !important;
  height: 100% !important;
  display: block !important;
  opacity: 0;
  transform: scale(1.04);
  transition: opacity 700ms ease, transform 900ms cubic-bezier(.2,.7,.2,1);
  pointer-events: none;
}
.purl-carousel__slide.is-active {
  opacity: 1;
  transform: scale(1);
  pointer-events: auto;
  z-index: 2;
}
.purl-carousel__slide picture,
.purl-carousel__slide img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
}
.purl-carousel__caption {
  position: static;
  display: block;
  max-width: none;
  padding: 0;
  background: transparent;
  -webkit-backdrop-filter: none;
  backdrop-filter: none;
}
.purl-carousel__caption > span:not(.purl-carousel__kicker) {
  position: absolute;
  bottom: 16px;
  left: 50%;
  z-index: 3;
  max-width: calc(100% - 32px);
  padding: 10px 14px;
  overflow: hidden;
  border-radius: 999px;
  background: rgba(38, 34, 98, 0.82);
  color: #fff;
  font-size: 0.85rem;
  font-weight: 500;
  letter-spacing: 0.01em;
  text-overflow: ellipsis;
  white-space: nowrap;
  transform: translateX(-50%);
}
.purl-carousel__kicker {
  position: absolute;
  top: 16px;
  left: 50%;
  z-index: 3;
  padding: 7px 10px;
  border: 1px solid transparent;
  border-radius: 999px;
  background: var(--ap-amber-500);
  color: var(--ap-navy-900);
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  box-shadow: 0 6px 16px rgba(38, 34, 98, 0.2);
  transform: translateX(-50%);
}
.purl-carousel__btn {
  position: absolute;
  top: 50%;
  transform: translateY(-50%);
  z-index: 4;
  width: 46px;
  height: 46px;
  border-radius: 50%;
  border: 1px solid rgba(38, 34, 98, 0.1);
  background: rgba(255, 255, 255, 0.95);
  color: var(--ap-navy-900);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  cursor: pointer;
  box-shadow: 0 10px 24px -10px rgba(38, 34, 98, 0.35);
  transition: transform 180ms ease, background 180ms ease, color 180ms ease;
}
.purl-carousel__btn:hover {
  background: var(--ap-navy-900);
  color: var(--ap-amber-500);
  transform: translateY(-50%) scale(1.06);
}
.purl-carousel__btn svg { width: 22px; height: 22px; }
.purl-carousel__btn--prev { left: 12px; }
.purl-carousel__btn--next { right: 12px; }

.purl-carousel__dots {
  display: flex;
  justify-content: center;
  gap: 10px;
  margin-top: 18px;
}
.purl-carousel__dot {
  width: 28px;
  height: 6px;
  border-radius: 999px;
  border: none;
  padding: 0;
  background: rgba(38, 34, 98, 0.15);
  cursor: pointer;
  transition: background 200ms ease, width 200ms ease;
}
.purl-carousel__dot:hover { background: rgba(38, 34, 98, 0.3); }
.purl-carousel__dot.is-active {
  background: var(--ap-amber-500);
  width: 44px;
}

@media (max-width: 767px) {
  .purl-carousel__viewport { overflow: visible; }
  .purl-carousel__slide img { border-radius: 18px; }
  .purl-carousel__btn {
    width: 34px;
    height: 34px;
    border-color: rgba(38, 34, 98, 0.08);
    background: rgba(255, 255, 255, 0.88);
    box-shadow: 0 6px 16px -8px rgba(38, 34, 98, 0.4);
    opacity: 0.82;
  }
  .purl-carousel__btn svg { width: 18px; height: 18px; }
  .purl-carousel__btn--prev { left: -12px; }
  .purl-carousel__btn--next { right: -12px; }
  .purl-carousel__caption {
    position: static;
    display: block;
    max-width: none;
    padding: 0;
    background: transparent;
    -webkit-backdrop-filter: none;
    backdrop-filter: none;
  }
  .purl-carousel__caption > span:not(.purl-carousel__kicker) {
    position: absolute;
    bottom: 16px;
    left: 50%;
    max-width: calc(100% - 32px);
    padding: 8px 10px;
    border-radius: 999px;
    background: rgba(38, 34, 98, 0.82);
    font-size: clamp(0.68rem, 3vw, 0.78rem);
    transform: translateX(-50%);
  }
  .purl-carousel__kicker {
    position: absolute;
    top: 0;
    bottom: auto;
    left: 50%;
    font-size: 0.62rem;
    padding: 6px 9px;
    border: 1px solid transparent;
    border-radius: 999px;
    background: var(--ap-amber-500);
    color: var(--ap-navy-900);
    box-shadow: 0 6px 16px rgba(38, 34, 98, 0.2);
    transform: translate(-50%, -50%);
  }
}
@media (prefers-reduced-motion: reduce) {
  .purl-carousel__slide { transition: opacity 200ms ease; transform: none; }
  .purl-carousel__slide.is-active { transform: none; }
}

/* ============================================================
   Mobile spacing rhythm
   Keep these overrides isolated from the desktop composition.
   ============================================================ */
@media (min-width: 901px) and (max-width: 1100px) {
  .main_contener_banner {
    padding-bottom: 56px;
  }
  .main_contener_banner > section.wrapper {
    box-sizing: border-box;
    width: 100%;
    padding-right: 28px !important;
    padding-left: 28px !important;
    grid-template-columns: minmax(0, 1fr) minmax(380px, 0.9fr);
    gap: 32px;
  }
  .main_contener_banner section.wrapper .blueSec {
    box-sizing: border-box;
    width: auto !important;
    max-width: none;
    margin: 0;
    padding-right: 0;
    padding-left: 0;
  }
  .main_contener_banner section.wrapper .blueSec h1 {
    width: auto;
    max-width: 100%;
    font-size: clamp(2.5rem, 4.4vw, 3.2rem);
  }
  .main_contener_banner section.wrapper .main_right {
    box-sizing: border-box;
    width: auto !important;
    max-width: none;
    margin: 0;
    background: transparent;
  }
  .main_contener_banner .right_form,
  .main_contener_banner .main_form {
    box-sizing: border-box;
    width: 100%;
    max-width: 100%;
  }
  #best-in-practice .service-area > .row {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 24px;
    padding-top: 0;
  }
  #best-in-practice .service-area > .row > [class*="col-"] {
    width: 100%;
    max-width: 100%;
    padding: 0;
  }
  #best-in-practice .services-box {
    min-height: 0;
    height: 100%;
    padding: 30px 24px;
  }
  #best-in-practice .services-box .service-icon {
    position: static;
    width: 76px;
    height: 76px;
    margin: 0 auto 20px;
    transform: none;
  }
}

/* The desktop columns become too narrow for the campaign form before the
   mobile breakpoint. Keep a deliberate tablet composition here rather than
   allowing the heading and form to compete for the same horizontal space. */
@media (min-width: 901px) and (max-width: 1199px) {
  .main_contener_banner {
    padding-bottom: 56px;
  }
  .main_contener_banner > section.wrapper {
    box-sizing: border-box;
    grid-template-columns: minmax(0, 1fr);
    gap: 40px;
    width: 100%;
    padding-right: clamp(28px, 5vw, 64px) !important;
    padding-left: clamp(28px, 5vw, 64px) !important;
  }
  .main_contener_banner section.wrapper .blueSec {
    grid-column: 1;
    width: 100% !important;
    max-width: 720px;
    margin: 0 auto;
    padding-right: 0;
    padding-left: 0;
  }
  .main_contener_banner section.wrapper .blueSec h1 {
    max-width: 19ch;
  }
  .main_contener_banner section.wrapper .main_right {
    grid-column: 1;
    width: 100% !important;
    max-width: 680px;
    margin: 0 auto;
    background: transparent;
  }
  .main_contener_banner .right_form {
    width: 100%;
    margin: 0;
    padding: 0;
    background: transparent;
  }
}

@media (min-width: 641px) and (max-width: 900px) {
  .main_contener_banner {
    padding-bottom: 56px;
  }
  .main_contener_banner > section.wrapper {
    box-sizing: border-box;
    width: 100%;
    padding-right: clamp(28px, 4vw, 40px) !important;
    padding-left: clamp(28px, 4vw, 40px) !important;
    gap: 40px;
  }
  .main_contener_banner section.wrapper .blueSec {
    box-sizing: border-box;
    width: 100%;
    max-width: 720px;
    margin-right: auto;
    margin-left: auto;
    padding-right: 0;
    padding-left: 0;
  }
  .main_contener_banner section.wrapper .main_right {
    box-sizing: border-box;
    width: 100%;
    max-width: 680px;
    margin-right: auto;
    margin-left: auto;
    background: transparent;
  }
  .main_contener_banner .right_form {
    box-sizing: border-box;
    width: 100%;
    max-width: 680px;
    margin-right: auto;
    margin-left: auto;
    padding-right: 0;
    padding-left: 0;
  }
  #best-in-practice .service-area > .row {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 24px;
    padding-top: 0;
  }
  #best-in-practice .service-area > .row > [class*="col-"] {
    width: 100%;
    max-width: 100%;
    padding: 0;
  }
  #best-in-practice .services-box {
    min-height: 0;
    height: 100%;
    padding: 30px 24px;
  }
  #best-in-practice .services-box .service-icon {
    position: static;
    width: 76px;
    height: 76px;
    margin: 0 auto 20px;
    transform: none;
  }
}

@media (max-width: 640px) {
  .main_contener_banner {
    padding-top: 54px;
    padding-bottom: 40px;
  }
  .main_contener_banner > .wrapper,
  #increase-engagement .engagement-area > .container-fluid,
  #best-in-practice .container-fluid,
  .bottomGreySec > .container-fluid {
    padding-right: 20px;
    padding-left: 20px;
  }
  .main_contener_banner > .wrapper { gap: 28px; }
  .blueSec { padding-top: 24px; }
  .blueSec .hero-eyebrow { margin-bottom: 18px; }
  .hero-benefits {
    gap: 14px;
    padding-top: 24px;
  }
  .main_contener_banner section.wrapper .main_right {
    margin-top: 12px;
    background: transparent;
  }
  .main_form { padding: 24px 20px; }

  .about-purls-proof { padding-bottom: 48px; }
  /* Keep a full content gap above the half-circle that overlaps this region. */
  .about-purls-proof .client-logo-marquee { padding: 48px 0 143px; }
  /* This breakpoint uses 190px circles, so preserve the same half overlap. */
  .about-purls-proof .stats_straddle_section { margin-top: -95px; }
  .about-purls-proof .stats_grid { gap: 20px; }
  .about-purls-proof .stat_card {
    width: 190px;
    height: 190px;
    padding: 24px;
  }

  #increase-engagement { padding: 48px 0; }
  #increase-engagement .engagement-row { row-gap: 28px; }
  #increase-engagement .engagement-lede { margin: 12px 0 22px; }
  .left-engagement-text { padding-right: 0; }
  .left-engagement-text h2 { margin-bottom: 20px; }
  .purl-carousel { margin-bottom: 0; }
  .purl-carousel__dots { margin-top: 14px; }
  .blue-box { padding: 28px 22px; }
  #increase-engagement .blue-box .impact-headline {
    text-align: left;
  }
  #increase-engagement .blue-box .impact-result {
    justify-content: flex-start;
  }
  #increase-engagement .blue-box .qr-text p {
    text-align: left;
  }

  #best-in-practice { padding: 52px 0; }
  .service-area > p.service-area__intro {
    margin-bottom: 42px !important;
  }
  .service-area > .row { row-gap: 20px; }
  .service-area > .row > [class*="col-"] {
    padding-right: 0;
    padding-left: 0;
  }
  .services-box {
    min-height: 0;
    padding: 28px 22px;
  }
  .services-box .service-icon {
    width: 68px;
    height: 68px;
    margin-bottom: 20px;
  }
  .services-box .service-icon img { width: 38px; height: 38px; }

  .bottomGreySec { padding: 48px 0; }
  .leader-area { margin-bottom: 4px; }
  .leader-area h2 { margin-bottom: 14px; }
  .form-area {
    padding: 0 0 0;
  }
  .form-area .row { gap: 24px !important; }
  .ebook-hero { padding-bottom: 8px; }
  .ebook-area__form {
    width: 100% !important;
    max-width: 100% !important;
    margin-right: auto !important;
    margin-left: auto !important;
  }
  .ebook-area__form .bottomForm,
  .bottomForm {
    box-sizing: border-box;
    width: 100% !important;
    max-width: 100% !important;
    margin-right: auto !important;
    margin-left: auto !important;
    padding: 24px 20px !important;
  }
  .ebook-area__form .formBook,
  .ebook-area__form .left-from,
  .ebook-area__form .easypurl-form-mount,
  .ebook-area__form .easypurl-lead-form {
    box-sizing: border-box;
    width: 100% !important;
    max-width: 100% !important;
    margin-right: auto !important;
    margin-left: auto !important;
  }
  .ebook-discover { margin-top: 28px; }
  .ebook-discover-title { margin-bottom: 16px; }
  .ebook-discover-list { gap: 12px; }
  .bottomRight.ebook-discover { padding-top: 0; }
  .bottomRight ul.ebook-discover-list li,
  .ebook-discover-list li {
    min-height: 0 !important;
    padding: 16px 16px 16px 56px !important;
  }
  .bottomRight ul.ebook-discover-list li::before {
    top: 16px !important;
    transform: none !important;
  }
  .bottomRight ul.ebook-discover-list li::after {
    top: 29px !important;
  }

  .freeEbookbg { padding: 48px 20px 0; }
  .freeEbookbg > .row {
    row-gap: 24px;
    text-align: center;
  }
  .final-cta .freeEbookbg h3,
  .final-cta .freeEbookbg h2,
  .final-cta .freeEbookbg .col-md-7 > p {
    text-align: center;
  }
  .final-cta .freeEbookbg .col-md-7 > p {
    max-width: 32rem;
    margin: 0 auto 20px;
  }
  .final-cta .buttonarea {
    justify-content: center;
    gap: 12px;
  }
  .final-cta .buttonarea li {
    width: min(100%, 32rem);
  }
  .final-cta .buttonarea li a {
    justify-content: center;
    width: 100%;
  }
  .copyright { padding: 36px 0 28px; }
  .copyright img { margin-bottom: 22px; }
  .copyright p { margin-bottom: 0; }
  .footerBottom__copyright,
  .footerBottom__links {
    display: block;
  }
  .footerBottom__copyright { margin-bottom: 8px; }
  .footerBottom__links {
    white-space: nowrap;
    font-size: 0.76rem;
  }
  .footerBottom__links > span:first-child { display: none; }
  .footerBottom {
    padding: 22px 0 26px;
    line-height: 1.8;
  }
}

@media (max-width: 380px) {
  .footerBottom__links { font-size: 0.68rem; }
  .main_contener_banner > .wrapper,
  #increase-engagement .engagement-area > .container-fluid,
  #best-in-practice .container-fluid,
  .bottomGreySec > .container-fluid,
  .freeEbookbg {
    padding-right: 16px;
    padding-left: 16px;
  }
  .main_form,
  .ebook-area__form .bottomForm,
  .bottomForm { padding-right: 16px !important; padding-left: 16px !important; }
}