BUSINESS TO
BUSINESS (B2B)

1:1 Marketing in the

B2B INDUSTRY

Compared to consumer marketing, Business to Business, or B2B, marketing presents a unique set of challenges in terms of things like messaging, offers, length of sales cycle, etc. When executed properly, however, B2B marketing also presents a vast amount of opportunity to keep your sales pipeline filled when you use the right tactics, resources, and multichannel marketing solutions.

By integrating truly personalized, 1:1 marketing solutions into your B2B campaigns, you can increase response rates, boost conversions, and create a long-lasting relationship with B2B prospects - not to mention your ability to create a steady flow of qualified B2B leads. Plus, Easypurl’s powerful reporting and analytics tools also give you the ability to measure responses down to the individual level - and optimize future campaign performance.

Our personalized B2B marketing solutions include

• Personalized URLs (PURLs) and QR Codes to boost B2B Marketing Results
• Dynamic / Personalized Landing Pages to create custom-tailored experiences for each B2B target
• Inbound SMS Marketing to give B2B prospects yet another fast, convenient way to respond
• Reporting and Analytics to provide in-depth data on current campaigns, and insight for future programs

The bottom line is that the average response rate of a personalize B2B marketing campaign is 16.5%, compared to 2%, which is the average response rate of a static B2B campaign. By adding personalized multichannel marketing to your B2B campaign, you’re greatly increasing your chances for success. That’s why some of the country’s biggest brands use Easypurl to power their B2B campaigns, or rely on our staff of seasoned B2B marketing professionals to deliver winning B2B campaigns from soup to nuts.