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• The Basics
• The Process
• The Benefits

The EasyPURL Process

Tailor content based on customer profiles

• Create Personalized URLs for each recipient in your mail file
• Customize Landing Pages to create a unique online destination that mirrors your DM piece
• Launch Campaigns with a true cross-channel experience.
• Track Results customer behavior across channels, and make adjustments in real time

1. EasyPurl Features
2. Automatically create a Personalized URL for every direct-mail recipient on your mailing list.
3. Design customized landing pages that mirror and enhance your direct-mail offer.
4. Create detailed profiles and segments based on customer preferences and characteristics.
5. Personalize landing pages to suit customer profiles, and pre-populate fields to enable fast and easy responses.
6. Allow customers to instantly respond to offers, request more information, or make on-the-spot purchases..
7. Know which individual expressed interest by visiting their customized landing pages, even if they took no action.
8. Track results by action taken, individual respondent, date visited, and a wide range of other criteria.
9. Generate detailed reports that allow you to instantly assess the effectiveness of your campaign.
10. 
    The Benefits >>