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Easy Personalized URLs allows you to combine the power of direct mail with the benefits of the interactive channel. By creating Personalized URLs for each customer, and giving each customer a unique online destination, you’ll convert substantially more Direct Mail recipients into qualified prospects and lifetime customers.
3 Easy Steps
1. Capture
Attention
Send recipients Direct Mail offers that feature
Personalized URLs. Our platform uses your mailing list
to create a unique URL for each DM recipient, then
inserts the Personalized URLs into the mail file for
seamless incorporation into the printed collateral using
an Ink Jet, Laser or Variable Data Printing. The
Personalized URL typically includes the customer's name,
producing a positive association and increased incentive
to visit the site. You immediately see a dramatic
increase in response rates.
2. Capture Responses
The respondent arrives at his or her customized landing
page, which maintains the tone and design of your Direct
Mail offering and features a personalized greeting and
pre-populated fields that encourage immediate response.
The user is able to learn more about your offer, request
additional information by mail, respond to offers, or
even make a purchase without ever leaving the page.
3. Capture Future Opportunities
Our platform records the user's actions so that you can
track the effectiveness of your campaign in real time,
generate detailed reports, extend additional offers, and
immediately follow up on sales leads.
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