Audience & CRM Sync
CRM Integration
Contact Management, Lead Routing and Response Data Sync
EasyPURL connects your campaign data, audience profiles, and response activity with the CRM and contact systems your team already uses. Marketers can build personalized campaigns from trusted data, then send response activity back to sales and service teams for timely follow-up.
CRM Integration & API
Have your own CRM that you use? No problem. EasyPURL supports integrations with Salesforce, Microsoft Dynamics, and other contact-management systems through available API and data-connectivity options, helping marketers avoid slow, error-prone import and export cycles.
-
Use the contact data you already trust Pull profile information, audience attributes, and campaign-ready contact data into EasyPURL so every message can be personalized from the right source of truth.
-
Send engagement activity back to your CRM Push page visits, form responses, clicks, and other campaign activity back into your CRM so sales and marketing teams can see how each contact is engaging.
-
Connect through APIs and configured workflows Use EasyPURL integration options to connect CRM, marketing automation, data warehouse, or proprietary contact-management systems without forcing teams into manual data handling.
Lead Follow-Up & Activity Tracking
When a recipient responds to a personalized campaign, that behavior should become usable sales and marketing intelligence. EasyPURL helps route, score, and prioritize response activity so teams can act while the interaction is still fresh.
-
Track each contact's campaign activity Capture page views, form responses, link clicks, and other interactions against the individual profile that generated them.
-
Trigger the next best action Use campaign response data to drive follow-up messages, sales alerts, fulfillment workflows, or future audience segmentation.
-
Support direct marketing CRM use cases Manage campaign response data in a way that fits direct mail, personalized landing pages, email, QR codes, and other one-to-one marketing channels.
Salesforce and Proprietary CRM Connectivity
For teams already using Salesforce or a proprietary CRM, EasyPURL can support campaign data flows that let marketers select the right records, personalize outbound campaigns, and return fresh response activity to the systems that sales and service teams rely on.
CONTACT US TODAY, START PROFITING FROM PERSONALIZED MARKETING. IT'S THAT EASY.
Get started with the leading personalized marketing solution for Marketers!