The Indros Group custom-designed CRM system is an
excellent tool for helping your clients generate new business
and generate more business from existing customers, as it
enables companies to quickly and automatically follow up on
contacts. You house your clients’ data in the CRM system,
along with prepared marketing collateral and campaign
material that’s ready to send to contacts at various points in
the sales funnel – e.g., after a first meeting, following a trade
show, once a contract has been signed, etc. The predetermined
rules within the system recognize the
appropriate points at which to take action and send out
collateral – no human touch is required.
For example, if a company wishes to send each contact it
meets at a trade show a thank-you note and a personalized
magnet, it can create a rule in the CRM system that will
automatically generate the desired material for the
appropriate contacts. There is no human intervention
necessary because EasyPURL and the CRM system “talk” to
each other.
The Indros platform allows for on-demand one-to-one shortrun
marketing that was never before possible – now, five
pieces of collateral are as just as easy to produce as 50,000
pieces. Once new information is entered about a contact,
EasyPurl does all the work – managing relationships has
never been so easy.
That’s the power of cross-media marketing.
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