 For many Indros Group clients, the most compelling component of our Cross-media platform is the Easy Personalized URL Generator - an integral part of the 1:1 marketing platform. The Easy Personalized URL Generator, without a doubt the most flexible and powerful component in the industry, drives the creation of millions of Personalized URLs with the same speed and efficiency as it does for a small list of under a thousand.
Highlights
- Extremely fast - handles millions of records in seconds
- Very flexible - choose your own style of Personalized URL and pick the fields you wish to use for the personalized portion (Company name or Recipients name)
- Advanced Duplicate Management - Easily handle duplicate names within your mailing lists and campaigns
- Self service - Upload/Down and configure from your own computer
- Supports all types of mailing lists/field structure - Will not modify or destroy the current layout of your mailing list file.
- Easy-to-use - As powerful as it is, the module is extremely easy to use and can be used to create Personalized URLs from any computer connected to the Internet.
Four Simple Steps
(for using Easy Personalized URL Generator)
- 1. Upload a mailing list
- 2. Choose fields and Personalized URL format
- 3. Generate the Personalized URLs
- 4. Download your list appended with Personalized URLs
Best Format
(Easy Personalized URL Generator supports the best format for the creation of Personalized URLs. Easy Personalized URLs are easy for the recipient to read and type into a Web browser.)
Example of the best format for Personalized URLs1 (Indros Group)
johndoe.companyname.com
Example of a poor format2 (Other technology)
www.othercompany.com/johndoe
1 Tests have demonstrated far superior performance metrics.
2 Most other solutions rely on this poor format (with sub-folders) and include characters
that are extremely difficult to read/type into a Web browser.
FAQ
What type is skill is required to use the Personalized URL Generator?
The component is designed to be used by pre-press operators or database/list management personnel, but given its ease of use, anyone who frequently works with mailing lists can use it.
How do you deal with duplicate Personalized URLs?
At the heart of the module is a powerful conflict management system that elegantly deals with duplicate Personalized URLs that may occur due to various criteria, including duplicates within lists, across mailing lists, and across multiple campaigns. Indros Group has established a proprietary method of creating Personalized URLs that enable these duplicates to be automatically managed while retaining all the unique, friendly and vanity characteristics of a Personalized URL.
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