In 2006, Easypurl.com 1.0 was launched with much fanfare, building on years of direct marketing experience and bringing with it a host of highly advanced web publishing and campaign management tools. The product incorporated the revolutionary new Personalized URL technology that dramatically improved the performance of direct mail by adding personalization and improved measurability. Easypurl.com was among the first to give direct marketers the ability to create, launch and track direct marketing campaigns using a powerful suite of DIY tools, configured in a user-centric Campaign Dashboard–and in the process, took cross-media marketing to a whole new level.

The year 2007 witnessed the birth of the EasyStart Program. Designed exclusively for print service providers, EasyStart gives printers the tools and training to seamlessly incorporate cross-channel marketing services into their product offerings. EasyStart combines sales and marketing collateral materials such as PowerPoint, case studies, self-promo mailer templates and more, fully supported by webinar-based and onsite sales training and support. It has helped hundreds of our clients around the world grow Personalized URLs and cross-channel marketing services into a profitable, sustainable revenue stream for their businesses.

Today, with clients across the globe, Easypurl.com is the cross-media marketing platform of choice for many of the world's premier names in direct marketing. Easypurl.com's technology, products and services have continued to evolve significantly over recent years, moving from a basic Personalized URL solution to a tour de force cross-media marketing platform with added services including email broadcast, postal tracking with IMBs and an integrated Contact Management system.

Easypurl.com 4.0 enjoyed a celebrated launch on September 1, 2009, opening up a new world for cross-media marketers worldwide. The new release includes several new and groundbreaking features, most notably an advanced web-authoring Canvas Designer that allows users with no HTML knowledge whatsoever to quickly build custom, dynamic web pages.