Gaming &
Entertainment

Casino and gaming marketers face fierce competition for their most loyal guests. With the expansion of regional gaming, sports betting, and lavish promotional giveaways, properties must continually convert casual visitors into dedicated loyalty club members while preventing high-tier players from defecting to competing destinations. Because direct mail remains the industry’s most powerful driver of casino visitation and player reinvestment, operators need a modern, measurable way to turn printed player communications into trackable digital actions.

EasyPURL empowers casinos, amusement operators, and multi-property gaming hospitality groups to bridge high-impact direct mail campaigns—such as monthly player loyalty mailers, VIP tier upgrade notices, and tournament invitations—with ‘permanent’ Personalized URLs (PURLs) and variable QR codes. Every mailed piece becomes a direct digital bridge to a custom player portal.

Having powered hundreds of campaigns for gaming and entertainment operators nationwide, EasyPURL combines personalized direct mail with automated digital engagement. When players scan their personalized QR code or visit their custom PURL, they land on a secure, individualized dashboard displaying their real-time rewards tier, points balance, and customized match-play or hotel getaway offers.

This closed-loop approach allows casino marketing teams to measure exact direct mail response rates, track foot-traffic conversions to the gaming floor, and maximize direct mail ROI by automatically re-engaging players based on their individual response behavior.