As any experienced direct mailer knows, nothing is more frustrating than waiting for the mail to arrive...
Counting down the days and weeks until it is delivered to its destination. During this time period marketers
often fret, concerned there was an error during fulfillment, unsure of an offer's performance, waiting for
those results to start coming in.
For bulk-rate business mail, oftentimes delivery dates can vary nationwide by as much as two weeks, adding
uncertainty, frustration, and concern about results to date. Fortunately those days are over, as real-time
postal tracking for first-class and bulk mail has finally arrived, and is currently available in the
Easypurl.com cross-media suite.
Easypurl.com has partnered with the United States Postal Service (USPS) to offer Postal Tracking using
Intelligent Mail Barcodes (IMBs). The IMB is the next generation of USPS® barcode technology used to sort and
track letters and flats. IMB technology combines the capabilities of the POSTNET barcode and the PLANET Code®
barcode into one unique barcode.
Using IMBs it's now possible to track mail movement and delivery throughout the United States. This exciting
new technology acts as an individual tracking code for every piece of direct mail you send out, alerting you
each time a mail piece is scanned — at each regional hub, down to the local post office. Based on this data we
are able to track with extreme accuracy the exact date each mail piece arrives in-home.
Create, Generate & Track Intelligent Mail Barcodes
Easypurl.com gives mailers the ability to upload mailing lists and append them with IMBs, with minimal effort
and at high speeds. As long as the IMBs are created within our platform, USPS sends us daily scan data that
indicates each time a mail piece is passes through a USPS location. Based on the final scan at the local
five-digit zip code or destination point Post Office, our software delivers real-time, accurate date of
delivery data, based on the time of day a piece is scanned. The delivery date takes into account the day of
the week and even date on the calendar, providing the 'in-home' or 'in-office' delivery date, with better than
99.5% accuracy. Using IMBs with your direct mail opens up a wealth of data and analytics that up until now was
difficult if not impossible to obtain. Powerful reports include:
Mail Piece Summary Report calculates total mail pieces sent and
delivered
IMB Postal Tracking 3-D chart showing mail pieces sent, delivered and
more
Mail Piece Summary Map interactive map of US with state-by-state
breakdown of delivery rates
Mail Piece Delivery Analysis detailed breakdown of mail pieces sent,
delivered and undelivered, by state, zip, zip+4 and more
Postal Tracking in Cross Media Campaigns
Don't forget, Easypurl.com is a true multi-channel marketing platform with multiple features and services in
addition to IMBs. It should therefore come as no surprise that you're able to use IMBs in conjunction with our
other services to achieve much more effective and measurable marketing results for each and every Direct Mail
campaign.
Let's say, for example, you would like to run a direct mail campaign for a list that also contains email
addresses for some or all of your recipients. Using Easypurl.com, it's possible to generate IMBs and PURLs for
the same list. Now, when the mail goes out USPS alerts us in real time each time a mail piece has been
delivered.
Based on this data, we can automatically send out a Triggered Email message to each recipient within a
specific time frame from the delivery date supplied by the Post Office. This coordinated one-two marketing
punch has been demonstrated to boost response rates by as much as 40 percent for that portion of the list that
includes email addresses.
Now think of the many possibilities and their implications on direct-response marketing. Instead of sending
the email to the recipient, the system could be coordinated to send an email to a call center, alerting phone
sales people to follow up with a call that very same evening! Imagine how that would impact campaign results.
The Easypurl.com Marketing Automation Platform can also be set up to interact with our EasyCRM (our own
Customer Relationship Manager), as well as with Salesforce.com using our bi-directional data integration.
Using this connectivity, delivery info can be automatically transferred into the CRM so sales professionals
can use this valuable real-time information in their follow-up.
Summary
Tracking your Direct mail campaigns just got easier with Intelligent Mail Barcodes. Now Easypurl.com can
deliver that data alongside the results of your campaigns – and can leverage real-time delivery information to
help increase web-response rates.
So now all your Direct Mail campaigns, whether First Class or Standard Bulk Business Rate, will have 'first
class' data and reporting thanks to Easypurl.com.
Get your message out everywhere, with a single solution. With all the necessary tools to orchestrate
integrated, cross-media campaigns, our platform allows you to communicate with Targets using consistent,
complementary messaging across email, web, mobile, social media, print, and more.
Direct Mail Marketing
Our platform makes it easy for you to send highly personalized Direct Mail communications to your Targets –
with the same customization and personalization technology we have available on Landing Pages and Emails.
Leverage your database to create effective messages – then use our tracking and analytics to gauge
effectiveness.
Personalize Emails Personalization isn’t just for landing pages.
With our powerful WYSIWYG Email Designer tool, you can effortlessly craft highly personalized, effective
email messages to send to your Targets. Learn More
Template Gallery With hundreds of ready-made, customizable Email
templates available at no extra charge, you will never be short on ideas. And, with our powerful WYSIWYG
Email Designer, you can compose an eye-popping email in minutes…so you probably won’t be short on time,
either.
Variable Text and Rich Media Content Leverage what you know about
your Targets to create customized, personalized messaging that vary depending on who is seeing it.
Email Campaign Analytics With powerful campaign management tools and
real-time analytics that track delivery, opens, clicks and more, you will always have a handle on how your
campaign is doing.
Our Platform is a full self-service solution for marketing programs aimed across channels – but Email remains
one of the most reliable ways to stay in touch with your Targets and engage them regularly. Featuring a
robust, best-in-class delivery system and permission-based rules, our email marketing capabilities ensure your
marketing programs will help foster strong, lifetime relationships.
Reach Targets through their mobile handsets and tablets while they are on-the-go with Dynamic Mobile Landing
pages, QR Codes, SMS messages, and more – and then adapt and refine your messaging as you accumulate results.
Tools to Create Mobile Assets Leverage the same powerful WYSIWYG
tools available for Landing Pages to create stunning, personalized Mobile Landing Pages and optimized
emails.
Build it Once, Reach All Devices We have performed all of the
platform-specific modifications, so you don’t have to. Create your assets once, and instantly reach a
variety of mobile devices and platforms.
Mobile Metrics See how Targets interact with your mobile Campaigns
with detailed analytics and reporting. See what mobile site elements they are engaging with, how they are
interacting with it, to help determine what’s working and what’s not.
Work Social Media into your marketing mix and reach not only your Targets – but potentially their friends on
Facebook and followers on Twitter as well. Track the performance of your social campaigns and track referral
awards as you leverage the power of the marketing world’s most fascinating new channel.
A PURL for Friends and Followers Reach your Targets through social
media channels with sharable personalized content. That when activated that when shared, is personalized for
anyone in that Target’s social graph.
Referral Performance See which Targets are referring their Friends
and Followers — and who those Friends and Followers are. Track both to recognize referrals and see how
effectively your social campaigns generate customer relationships.
Social Segmentation Segment your Targets based on their interaction
with your social campaigns and single out your influencers for referral awards or other marketing programs.
With our unique personalization engine, marketers can finally deliver unique, relevant experiences for each
Target on a one-to-one basis. Create compelling, highly personalized messaging to foster brand loyalty and
drive campaign revenue - with point-and-click ease.
Unique Personalized URLs
A Personalized URL is a unique and personalized Web address created especially for each Target customer or
prospect who receives your marketing communication. Personalized URLs contain the recipient’s name inside a
Web address reserved exclusively for them — creating a truly personal and engaging experience. Think of it as
a concierge service for your prospects or customers.
A PURL for Every Target Generate Personalized URLs for each Target in your database.
Use the PURLs you create as a platform for personalized, life-long communication with your audience – where
you can push information relevant to your customers, and then measure how they interact with it. Learn More
Their Name, Your Brand Generate PURLs for Targets on your Company domain – creating a
web page reserved exclusively for them, where they can receive personalized communication that maintains
your brand experience.
Fast and Powerful Generate hundreds of thousands of PURLs whenever you need to – in
seconds, and from anywhere.
Additional Security Available Optionally include security codes for any PURL to
protect any personally identifiable or private information.
Set it and forget it Host your PURLs using our exclusive technology on a domain name
that is meaningful to you. All you need to do is own the domain – and we will host your PURLs and take care
of the rest.
A QR ("Quick Response") code, when scanned by a phone, can open a web link, dial a phone number, view a map
location, download an application, and more. With our personalization technology, you can use QR codes to
engage your Targets with unique and personal offers – no matter the device.
A QR Code for Every Target Each Target in your database can receive personalized QR
codes that are unique to them, and drives them towards the right message.
Fast and Powerful Generate QR codes of any size to include in any of your campaigns –
in seconds, and from anywhere.
Fast and Powerful Generate hundreds of thousands of PURLs whenever you need to – in
seconds, and from anywhere.
Simplify engagement from mobile devices No need to enter in complex URLs on a tiny
smartphone screen. With variable QR codes, Targets are just a Snap away from engaging with your marketing
program.
Proprietary, Lightweight Font Our unique technology creates QR Codes using a
proprietary, lightweight font – allowing you to incorporate Mobile in your campaigns without the need to
deal with large image files.
Nurture long-term relationships with a unique, permanent home on the web for each Target. For the first time,
marketers can reach large audiences with unprecedented customization –establishing personal connections to
their messaging by acknowledging each Target’s individuality.
Powerful Underlying Technology
Best–in–class Personalization Engine
Under the hood of our platform lies the world’s most
powerful Personalization engine – which allows you to tailor communication to each individual target –
enabling unprecedented 1:1 personalized engagement.
Robust variable composition Tailor your messaging based on Targets’
profile information, known interests and affiliations, and online activity. Deliver variable text, images,
and rich media elements – which can all change dynamically based on Targets’ recent activities or changing
profile information.
Personalize any Channel With out-of-the-box support for variable
print, web, email, mobile and social messaging, you can be rest assured that your customized message will
get noticed, no matter the channel.
Intuitive Variable Mapping Choose how to personalize content with our
visual “Mapping” interface, which enables users to start delivering powerful personalization across channels
using simple “if-then” logic – no technical knowledge necessary.
Dynamic Landing Pages
Personalized, or Dynamic Landing Pages enables you to engage each of your Targets on the individual level
with the message that’s right for them — with laser-beam precision. And, anyone can do it. Our tools let you
simply and easily craft powerful, customized pages that you can easily test and optimize.
Simple Online Landing Page Editor If you can drag and you can drop,
you can create stunning landing pages and email communications in minutes. Our simple yet powerful WYSIWYG
Landing Page Editor lets you create pages without knowledge of HTML, CSS – and, there is no complicated
software to install.
Hundreds of Templates With hundreds of ready-made, customizable
templates for desktop web, mobile and print available at no extra charge, you will never be short on ideas.
Personalized, Variable Messaging Leverage data about your customers
and prospects and personalize your messages with custom, variable greetings, text, or images
Survey and Lead Capture Forms
Get the most from your campaigns with lead-capture forms and build multi-paged customized surveys.
Rich Media Content
Make your Landing Pages come alive with rich-media widgets that can display custom variable content such as
video, interactive flash, maps, news and social feeds, and more.
Built-in A/B Testing
With our platform’s built-in A/B "Split" Testing, determining which versions of your campaigns are most
effective has never been easier. Take the gut-feelings and guesswork out of your decision-making – and
replace it with data derived from real, user interactions.
Use the data you have on customers and prospects to optimize marketing efficiency. Precisely segment groups
of Targets – then leverage powerful trigger–based marketing automation to reach them with relevant messaging,
at the right place, at the right time.
List Management/Segmentation
Our platform offers a powerful and robust repository where Targets are stored, tracked and managed. Store
profile information about customers and prospects – as well as collect and measure their activity across your
campaigns – and intelligently segment Targets accordingly to send them the right message, on any channel, at
the right time.
Advanced Multi–Dimensional Segmentation Segment Targets based on
their profile data, known affiliations or interests and online activity and interactions with our powerful
"List Builder" tool. Choose any combination of elements to extract the right audience for your marketing
messages.
Dynamic Filters As you learn more about your customers, your
segments can grow. Dynamically filter your targets across multiple dimensions to automatically enter
qualifying Targets into relevant marketing programs.
Customize your Messaging Choose a segment for your marketing
program – and then further customize your messaging as you vary your communications based on the Targets who
are viewing it…ensuring that the right language and offers reach the right audience.
Guide the conversation with your customers with easy and powerful marketing automation features that make
nurturing your leads through the sales cycle a breeze. Segment your Targets and customize the content and
timing of your outbound marketing messages in response to inbound actions and online behaviors.
Advanced Segmentation Determine the next step of a marketing
program – or create a special offer – based on Target profile data, form submissions, or other interaction
events with point–and–click ease.
Trigger or "Drip" Marketing Schedule emails, social media
messages, SMS, or other communications based on new activity, or Profile field updates. Every customer will
feel like they are getting the right message at just the right time.
With a single, centralized database, our Platform allows you to track and manage your leads from generation
through conversion into life–long customers. Store profile information about customers and prospects – as well
as collect and measure their activity across your campaigns – and then leverage it across channels to drive
marketing efficiency.
Full workflow visibility Track every interaction, page view,
form response and more for each Target. Route and re–distribute leads, score activity, or prioritize
follow–up with our powerful Lead Management utility.
Lead Scoring Help Sales and Marketing prioritize their pipeline
with our Lead Scoring features. Place values on profile information and user activity in our platform – and
get visibility over when "qualified" leads are ready to engage in a purchase conversation.
Have your own CRM that you use? No problem! With our powerful out–of–the–box support for Salesforce,
Microsoft Dynamics, and others – and our available API – we can send information to and from just about any
database.
Push to, and Pull from, the CRM you may already have With
bi–directional communication with your CRM platform, you can pull profile information into our platform –
and push information about Target activity back out.
Bring Our Data into Your CRM By sending inbound and online user
activity to your CRM system, you get a complete perspective of how your leads and contacts are engaging with
your marketing programs.
Web Services API Have our platform in mind for a custom solution
that you are developing? Seamlessly integrate third-party applications and unlock more functionality from
our platform using our available API integration toolkit.
The World's Most Complete Multichannel Engagement Dashboard
Our platform features built-in analytics on every PURL landing page, QR code, email, SMS, mail piece, call,
and more that is managed through our system.
With Easypurl, you get unprecedented visibility over total campaign performance -- down to the level of each
individual target – making campaign measurement and optimization easier than ever before.
Analytics Dashboard
Get total visibility over your marketing efforts with an innovative Reports dashboard that displays campaign
performance across all channels. See who has been interacting with your messaging, and how – from a single,
intuitive online interface.
Most Comprehensive Cross-Channel Metrics Available Marketing
programs on our platform reach across channels – and so do our analytics. See performance across print,
email, social, and desktop web channels – allowing you to track the performance your marketing efforts, both
online and offline.
Drill Down to the Individual Level View activity and events for
your entire campaign – down to the individual Target level. Your performance analysis can get as granular as
you’d like.
Check in On-the-Go Stay in touch with your marketing programs no
matter where you find yourself. With our Reports available on iPad and Android tablet devices, you are never
far from your metrics.
Send emails based on actions taken on your PURL campaigns with personalized, triggered messaging to
respondents – as well as alerts your client’s marketing and sales staff. No matter who responds – or doesn’t
respond – Easypurl can send messaging accordingly.
Real-time alerts via email and/or SMS to Sales and Marketing Notify
sales or marketing staff in real time, via SMS or email, every time a recipient takes action on a PURL
campaign. Whether they respond to their PURL page, respond via SMS, reply through our BRC service, or call
in via telephone – we will notify you in real-time of their activity.
Triggered Messaging to Responders Send variable follow-up messaging
to respondents based on the actions they took on your campaign. Did they fill out a form? Send them a
confirmation email. You can even vary messaging based on individual responses or information that you may
already may have.
Additional Messaging to Non-responders Did a respondent take no
action? You can even send follow-up messaging to those who have not responded to encourage eventual
conversion – say, by sending ever-greater incentives over time.
When you login to Easypurl’s Reports Dashboard, all of your marketing results are placed at your fingertips
with the world’s easiest, most intuitive Reports Dashboard. Plus, our Reports go to work as soon as your
campaign is launched -- and requires no user intervention to operate or maintain.
Intuitive Graphic Interface Easypurl makes it easy to accumulate
and disseminate marketing results with an interface that shows your results in an easy-to-consume graphical
interface.
Search, sort and filter Results Inside Easypurl’s Reports
dashboard, all of your results are your fingertips – and easy to find, as well. You can click any graph or
result to call up a table-style report that can be searched, sorted, filtered and more.
Export Data with a Single Click Want to see who clicked on your
email? How about everyone who visited your PURL? Or everyone who didn’t visit? With Easypurl, you can
isolate any element or segment of your campaign and with one click, export it into CSV of Excel for offline
manipulation.
For agencies, printers and other Easypurl Resellers, we optionally allow you to white-label your Reports
dashboard with your Company’s own brand identity. With Easypurl, your Reports interface will look as if it is
your own proprietary technology!
Fully White-labelled Reports Interface Every screen on the Easypurl
reports dashboard shows your logo – and only your logo. We present your phone number and email address as
the contact points for your clients when they need support.
A Dashboard for Each Subaccount Give each of your clients a
private-labelled area just for them – where they will be able to see only the campaigns that you have
launched on their behalf, that you want them to see.
Easy User Management Easily add and remove client “Reports-only”
users in a simple administrative interface. We even send them automatic invitations with their log-in
information that is branded with your identity.
