Direct marketing is all about analytics. Professional direct marketers know that the more closely you track,
the more data you have to optimize and thus improve ROI for future campaigns. Understanding and harmonizing
this data creates real efficiencies and cost-savings, which is why direct marketers have become some the most
advanced analytics experts of any industry.
In traditional direct mail and marketing there are limits to what you can track. You can track who called in
or who fulfilled that coupon or who sent in the business reply card. But what about the people who don't fully
convert? What about the people who are interested but didn't commit? How do you track the level of engagement
on a 1:1 basis?
That's where your private labeled Easypurl.com reporting dashboard comes in. Your Easypurl.com analytics and
reporting dashboard allows you to track and analyze your direct mail campaigns down to the individual person
and across multiple key performance indicators. This allows you to discover information about your direct
marketing campaigns that were just not possible to know before.
Analyzing a direct marketing campaign the old fashion way versus using the Easypurl.com dashboard is like
trying to get across country in a horse and buggy with the general directions to travel West versus driving a
Ferrari with a GPS. You might get there, but you sure won't get there fast and you have a 50/50 chance of even
getting to the right place at all.
Not only can you have access to this level of reporting, you can offer a branded reporting portal for your
clients, management or staff as well. Use your branded reports and the analytics engine to get the latest and
most detailed reporting you've ever had on your direct marketing campaigns – and get it now, not three weeks
from now! With the Easypurl.com reporting dashboard true visibility of your direct marketing campaigns is
finally within reach.
PURL Tracking
The Easypurl.com reporting dashboard allows users of all skill levels to quickly and easily gather the most
up to date information in their marketing campaigns. Our campaign summaries take the guesswork out of what's
happening in your campaigns, for example:
Campaign Summaries: Get top level information on your campaign's responses and visits.
You always have the latest information on your campaigns at a moment's notice.
Detailed visitor reports: Analyze who is responding to your campaign in incredible
detail. Compare these responses across as many data points and KPIs as you have in your mail file
instantaneously. Group and filter by multiple categories in your mail file easily and quickly.
Landing Page Tracking
Landing page tracking enables marketers and analytics professionals of all skill levels to quickly and easily
get the information they need to make informed business decisions. Our Landing page reporting and analytics
allow on the fly and after the fact optimization of your landing page campaigns, for example:
Engagement Tracking: Understanding how people are navigating your Landing page workflow
can give you visibility on any issues in the design of your landing pages. Our engagement tracking reports
allow you to clearly see page by page at what point your visitors are dropping off in the conversion
process.
Track engagement based on time factors: Segment by day, week, month or year and specify
specific date ranges. Compare your page visits to external factors such as TV media buys, magazine display
ads or PR releases
Conversion Tracking: When your prospects actually convert can be a key factor in
optimizing your campaigns. The conversion tracking reports allow you to track the following:
Specify specific date ranges. Compare your conversions to external factors such as TV
media buys, magazine display ads or PR releases.
Survey Analysis
A PURL based survey is 1/3 the cost of a phone bank survey and much more accurate. You can take advantage of
the incredible power and accuracy of these PURL based surveys. Analyze survey and form information at a glance
or in incredible detail with our Form Analysis Reports.
Information Collection
Verify and clean your mail file: Verify that the information you have is accurate.
Capture key contact information: Add new data points to your mail file and easily export
the list for follow up or import into your database.
Capture detailed survey information and view it record by record. Get the answers to the
questions you need to know about your vistors
Survey Analysis
Get quick actionable information with the Survey Analysis Summary tool
Detailed in depth analysis of any form on your landing page or all together. Group and
filter your results across any data point in your mail file or other responses with the click of a button.
Compare answers across multiple data points and KPIs.
Email Tracking
Email marketing can be a matter of inches or miles. Knowing exactly what is going on with your email
campaigns is a key factor in ensuring proper optimization in your next campaign:
Summary Response Tracking: get a "snap shot" summary of all the information you need to
understand how your email campaign is performing. Information reported includes:
Open rates
Bounce rates (both hard and soft)
Click through numbers and percentage
Landing page Visit numbers and percentages
Landing page conversion numbers and percentage
Detailed open, bounce and unsubscribe analytics on a 1:1 basis: Understand who is opening
your email who's email is bouncing and who is unsubscribing. Compare, group and filter these responses by
any data points or KPI's in your mail file. Specific reports included:
Individual Open report
Individual Unsubscribe report
Postal Tracking
Easypurl.com has partnered with the US Postal Service to bring you revolutionary tracking of the
deliverability of your direct mail. Knowing who received your mail and when they received it gives you
transparency on your mail deliverability that you have never had before. Some of the things you can see:
Map Based reporting: A real time map of the United States that shows you what is going on
with your mailing as it happens.
Campaign Summary including deliverability numbers: Take into account how many of your
prospects have been delivered to as well as how many of them have responded and converted on the landing
page all in one report.
Detailed campaign analysis: Analyze deliverability of your campaigns in the following
ways:
State by State
City by City
By 5 Digit Zip Code
By 9 Digit Zip Code
On an individual record basis
Inbound SMS Tracking
With Inbound SMS from Easypurl, we can provision a short-code that enables recipients to respond to your
direct mail quickly and easily using only their SMS-enabled phones. Our Inbound SMS Tracking Reports then
accumulate results, allowing you to:
Capture the cell phone numbers of respondents in real-time
Get reporting and analytics on inbound SMS keywords responses and mobile SMS engagement.
Search, sort, filter and export inbound SMS results
Provide your sales team with immediate access to inquiries for efficient follow-ups.
Inbound Call Tracking
Easypurl features Call Tracking and Recording capabilities that can be fully integrated alongside your other
multichannel marketing efforts. With Easypurl’s Inbound Call Tracking Reports, you can:
Get real-time, on demand reporting on inbound calls
Search, sort, filter and export inbound call tracking results
See start time, end time and call length
Get originating phone numbers
See results of each individual inbound call as well as a “Inbound Call Response Trends”
screen that graphs aggregate inbound call results over time
On-demand playback of captured inbound calls allow you to monitor individual phone
responses
Private Labeled Reporting Dashboard
Make our Dashboard your Dashboard. When you're presenting the results of the campaign you have worked hard to
create for your client, you want to get all the credit. The reporting dashboard allows you to offer your
client all of the reporting and analytics you have access to branded with your logo. All of the reports
presentations have your name on them and are ready for you to print out and walk into a meeting with. This
reduces the confusion and presents the data as coming from one person... You!
Get your message out everywhere, with a single solution. With all the necessary tools to orchestrate
integrated, cross-media campaigns, our platform allows you to communicate with Targets using consistent,
complementary messaging across email, web, mobile, social media, print, and more.
Direct Mail Marketing
Our platform makes it easy for you to send highly personalized Direct Mail communications to your Targets –
with the same customization and personalization technology we have available on Landing Pages and Emails.
Leverage your database to create effective messages – then use our tracking and analytics to gauge
effectiveness.
Web-to-Print (and back again) Use our new Print templates to create
compelling offers that drive offline traffic to Personalized URLs, QR codes – helping you create
personalized cross-channel engagement.
IMB Postal Tracking Take the mystery out of postal delivery with
real-time postal tracking for first-class and bulk mail within the United States. With summary reports and
an interactive map with a real-time breakdown of delivery rates, you will never stay up nights worrying
about the results of your direct mail programs. Learn
More
Our Platform is a full self-service solution for marketing programs aimed across channels – but Email remains
one of the most reliable ways to stay in touch with your Targets and engage them regularly. Featuring a
robust, best-in-class delivery system and permission-based rules, our email marketing capabilities ensure your
marketing programs will help foster strong, lifetime relationships.
Personalize Emails Personalization isn’t just for landing pages.
With our powerful WYSIWYG Email Designer tool, you can effortlessly craft highly personalized, effective
email messages to send to your Targets. Learn More
Template Gallery With hundreds of ready-made, customizable Email
templates available at no extra charge, you will never be short on ideas. And, with our powerful WYSIWYG
Email Designer, you can compose an eye-popping email in minutes…so you probably won’t be short on time,
either.
Variable Text and Rich Media Content Leverage what you know about
your Targets to create customized, personalized messaging that vary depending on who is seeing it.
Email Campaign Analytics With powerful campaign management tools and
real-time analytics that track delivery, opens, clicks and more, you will always have a handle on how your
campaign is doing.
Reach Targets through their mobile handsets and tablets while they are on-the-go with Dynamic Mobile Landing
pages, QR Codes, SMS messages, and more – and then adapt and refine your messaging as you accumulate results.
Tools to Create Mobile Assets Leverage the same powerful WYSIWYG
tools available for Landing Pages to create stunning, personalized Mobile Landing Pages and optimized
emails.
Build it Once, Reach All Devices We have performed all of the
platform-specific modifications, so you don’t have to. Create your assets once, and instantly reach a
variety of mobile devices and platforms.
Mobile Metrics See how Targets interact with your mobile Campaigns
with detailed analytics and reporting. See what mobile site elements they are engaging with, how they are
interacting with it, to help determine what’s working and what’s not.
Work Social Media into your marketing mix and reach not only your Targets – but potentially their friends on
Facebook and followers on Twitter as well. Track the performance of your social campaigns and track referral
awards as you leverage the power of the marketing world’s most fascinating new channel.
A PURL for Friends and Followers Reach your Targets through social
media channels with sharable personalized content. That when activated that when shared, is personalized for
anyone in that Target’s social graph.
Referral Performance See which Targets are referring their Friends
and Followers — and who those Friends and Followers are. Track both to recognize referrals and see how
effectively your social campaigns generate customer relationships.
Social Segmentation Segment your Targets based on their interaction
with your social campaigns and single out your influencers for referral awards or other marketing programs.
With our unique personalization engine, marketers can finally deliver unique, relevant experiences for each
Target on a one-to-one basis. Create compelling, highly personalized messaging to foster brand loyalty and
drive campaign revenue - with point-and-click ease.
Unique Personalized URLs
A Personalized URL is a unique and personalized Web address created especially for each Target customer or
prospect who receives your marketing communication. Personalized URLs contain the recipient’s name inside a
Web address reserved exclusively for them — creating a truly personal and engaging experience. Think of it as
a concierge service for your prospects or customers.
A PURL for Every Target Generate Personalized URLs for each Target in your database.
Use the PURLs you create as a platform for personalized, life-long communication with your audience – where
you can push information relevant to your customers, and then measure how they interact with it. Learn More
Their Name, Your Brand Generate PURLs for Targets on your Company domain – creating a
web page reserved exclusively for them, where they can receive personalized communication that maintains
your brand experience.
Fast and Powerful Generate hundreds of thousands of PURLs whenever you need to – in
seconds, and from anywhere.
Additional Security Available Optionally include security codes for any PURL to
protect any personally identifiable or private information.
Set it and forget it Host your PURLs using our exclusive technology on a domain name
that is meaningful to you. All you need to do is own the domain – and we will host your PURLs and take care
of the rest.
A QR ("Quick Response") code, when scanned by a phone, can open a web link, dial a phone number, view a map
location, download an application, and more. With our personalization technology, you can use QR codes to
engage your Targets with unique and personal offers – no matter the device.
A QR Code for Every Target Each Target in your database can receive personalized QR
codes that are unique to them, and drives them towards the right message.
Fast and Powerful Generate QR codes of any size to include in any of your campaigns –
in seconds, and from anywhere.
Fast and Powerful Generate hundreds of thousands of PURLs whenever you need to – in
seconds, and from anywhere.
Simplify engagement from mobile devices No need to enter in complex URLs on a tiny
smartphone screen. With variable QR codes, Targets are just a Snap away from engaging with your marketing
program.
Proprietary, Lightweight Font Our unique technology creates QR Codes using a
proprietary, lightweight font – allowing you to incorporate Mobile in your campaigns without the need to
deal with large image files.
Nurture long-term relationships with a unique, permanent home on the web for each Target. For the first time,
marketers can reach large audiences with unprecedented customization –establishing personal connections to
their messaging by acknowledging each Target’s individuality.
Powerful Underlying Technology
Best–in–class Personalization Engine
Under the hood of our platform lies the world’s most
powerful Personalization engine – which allows you to tailor communication to each individual target –
enabling unprecedented 1:1 personalized engagement.
Robust variable composition Tailor your messaging based on Targets’
profile information, known interests and affiliations, and online activity. Deliver variable text, images,
and rich media elements – which can all change dynamically based on Targets’ recent activities or changing
profile information.
Personalize any Channel With out-of-the-box support for variable
print, web, email, mobile and social messaging, you can be rest assured that your customized message will
get noticed, no matter the channel.
Intuitive Variable Mapping Choose how to personalize content with our
visual “Mapping” interface, which enables users to start delivering powerful personalization across channels
using simple “if-then” logic – no technical knowledge necessary.
Dynamic Landing Pages
Personalized, or Dynamic Landing Pages enables you to engage each of your Targets on the individual level
with the message that’s right for them — with laser-beam precision. And, anyone can do it. Our tools let you
simply and easily craft powerful, customized pages that you can easily test and optimize.
Simple Online Landing Page Editor If you can drag and you can drop,
you can create stunning landing pages and email communications in minutes. Our simple yet powerful WYSIWYG
Landing Page Editor lets you create pages without knowledge of HTML, CSS – and, there is no complicated
software to install.
Hundreds of Templates With hundreds of ready-made, customizable
templates for desktop web, mobile and print available at no extra charge, you will never be short on ideas.
Personalized, Variable Messaging Leverage data about your customers
and prospects and personalize your messages with custom, variable greetings, text, or images
Survey and Lead Capture Forms
Get the most from your campaigns with lead-capture forms and build multi-paged customized surveys.
Rich Media Content
Make your Landing Pages come alive with rich-media widgets that can display custom variable content such as
video, interactive flash, maps, news and social feeds, and more.
Built-in A/B Testing
With our platform’s built-in A/B "Split" Testing, determining which versions of your campaigns are most
effective has never been easier. Take the gut-feelings and guesswork out of your decision-making – and
replace it with data derived from real, user interactions.
Use the data you have on customers and prospects to optimize marketing efficiency. Precisely segment groups
of Targets – then leverage powerful trigger–based marketing automation to reach them with relevant messaging,
at the right place, at the right time.
List Management/Segmentation
Our platform offers a powerful and robust repository where Targets are stored, tracked and managed. Store
profile information about customers and prospects – as well as collect and measure their activity across your
campaigns – and intelligently segment Targets accordingly to send them the right message, on any channel, at
the right time.
Advanced Multi–Dimensional Segmentation Segment Targets based on
their profile data, known affiliations or interests and online activity and interactions with our powerful
"List Builder" tool. Choose any combination of elements to extract the right audience for your marketing
messages.
Dynamic Filters As you learn more about your customers, your
segments can grow. Dynamically filter your targets across multiple dimensions to automatically enter
qualifying Targets into relevant marketing programs.
Customize your Messaging Choose a segment for your marketing
program – and then further customize your messaging as you vary your communications based on the Targets who
are viewing it…ensuring that the right language and offers reach the right audience.
Guide the conversation with your customers with easy and powerful marketing automation features that make
nurturing your leads through the sales cycle a breeze. Segment your Targets and customize the content and
timing of your outbound marketing messages in response to inbound actions and online behaviors.
Advanced Segmentation Determine the next step of a marketing
program – or create a special offer – based on Target profile data, form submissions, or other interaction
events with point–and–click ease.
Trigger or "Drip" Marketing Schedule emails, social media
messages, SMS, or other communications based on new activity, or Profile field updates. Every customer will
feel like they are getting the right message at just the right time.
With a single, centralized database, our Platform allows you to track and manage your leads from generation
through conversion into life–long customers. Store profile information about customers and prospects – as well
as collect and measure their activity across your campaigns – and then leverage it across channels to drive
marketing efficiency.
Full workflow visibility Track every interaction, page view,
form response and more for each Target. Route and re–distribute leads, score activity, or prioritize
follow–up with our powerful Lead Management utility.
Lead Scoring Help Sales and Marketing prioritize their pipeline
with our Lead Scoring features. Place values on profile information and user activity in our platform – and
get visibility over when "qualified" leads are ready to engage in a purchase conversation.
Have your own CRM that you use? No problem! With our powerful out–of–the–box support for Salesforce,
Microsoft Dynamics, and others – and our available API – we can send information to and from just about any
database.
Push to, and Pull from, the CRM you may already have With
bi–directional communication with your CRM platform, you can pull profile information into our platform –
and push information about Target activity back out.
Bring Our Data into Your CRM By sending inbound and online user
activity to your CRM system, you get a complete perspective of how your leads and contacts are engaging with
your marketing programs.
Web Services API Have our platform in mind for a custom solution
that you are developing? Seamlessly integrate third-party applications and unlock more functionality from
our platform using our available API integration toolkit.
The World's Most Complete Multichannel Engagement Dashboard
Our platform features built-in analytics on every PURL landing page, QR code, email, SMS, mail piece, call,
and more that is managed through our system.
With Easypurl, you get unprecedented visibility over total campaign performance -- down to the level of each
individual target – making campaign measurement and optimization easier than ever before.
Analytics Dashboard
Get total visibility over your marketing efforts with an innovative Reports dashboard that displays campaign
performance across all channels. See who has been interacting with your messaging, and how – from a single,
intuitive online interface.
Most Comprehensive Cross-Channel Metrics Available Marketing
programs on our platform reach across channels – and so do our analytics. See performance across print,
email, social, and desktop web channels – allowing you to track the performance your marketing efforts, both
online and offline.
Drill Down to the Individual Level View activity and events for
your entire campaign – down to the individual Target level. Your performance analysis can get as granular as
you’d like.
Check in On-the-Go Stay in touch with your marketing programs no
matter where you find yourself. With our Reports available on iPad and Android tablet devices, you are never
far from your metrics.
Send emails based on actions taken on your PURL campaigns with personalized, triggered messaging to
respondents – as well as alerts your client’s marketing and sales staff. No matter who responds – or doesn’t
respond – Easypurl can send messaging accordingly.
Real-time alerts via email and/or SMS to Sales and Marketing Notify
sales or marketing staff in real time, via SMS or email, every time a recipient takes action on a PURL
campaign. Whether they respond to their PURL page, respond via SMS, reply through our BRC service, or call
in via telephone – we will notify you in real-time of their activity.
Triggered Messaging to Responders Send variable follow-up messaging
to respondents based on the actions they took on your campaign. Did they fill out a form? Send them a
confirmation email. You can even vary messaging based on individual responses or information that you may
already may have.
Additional Messaging to Non-responders Did a respondent take no
action? You can even send follow-up messaging to those who have not responded to encourage eventual
conversion – say, by sending ever-greater incentives over time.
When you login to Easypurl’s Reports Dashboard, all of your marketing results are placed at your fingertips
with the world’s easiest, most intuitive Reports Dashboard. Plus, our Reports go to work as soon as your
campaign is launched -- and requires no user intervention to operate or maintain.
Intuitive Graphic Interface Easypurl makes it easy to accumulate
and disseminate marketing results with an interface that shows your results in an easy-to-consume graphical
interface.
Search, sort and filter Results Inside Easypurl’s Reports
dashboard, all of your results are your fingertips – and easy to find, as well. You can click any graph or
result to call up a table-style report that can be searched, sorted, filtered and more.
Export Data with a Single Click Want to see who clicked on your
email? How about everyone who visited your PURL? Or everyone who didn’t visit? With Easypurl, you can
isolate any element or segment of your campaign and with one click, export it into CSV of Excel for offline
manipulation.
For agencies, printers and other Easypurl Resellers, we optionally allow you to white-label your Reports
dashboard with your Company’s own brand identity. With Easypurl, your Reports interface will look as if it is
your own proprietary technology!
Fully White-labelled Reports Interface Every screen on the Easypurl
reports dashboard shows your logo – and only your logo. We present your phone number and email address as
the contact points for your clients when they need support.
A Dashboard for Each Subaccount Give each of your clients a
private-labelled area just for them – where they will be able to see only the campaigns that you have
launched on their behalf, that you want them to see.
Easy User Management Easily add and remove client “Reports-only”
users in a simple administrative interface. We even send them automatic invitations with their log-in
information that is branded with your identity.
