Resources

Training Webinars

To help you maximize response rates and operate the platform with total confidence, EasyPURL provides comprehensive training led by experienced cross-media technology experts. Whether you are managing direct mail campaigns in-house or delivering turnkey client solutions, our structured education curriculum equips your team with both fundamental concepts and advanced operational mastery.

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The 5 Core Training Modules

Our curriculum is organized into five focused, practical modules covering every stage of high-performing PURL and direct mail campaigns:

Account configuration screen with a branded domain, DNS and SSL status, team access roles and subdomain routing

Setting up dedicated vanity domains, subdomain routing, DNS verification, and user access roles across your organization.

Contact list import mapping first name, email and city fields, with duplicate contacts resolved

Uploading recipient databases, configuring dynamic personalization fields, and applying automated duplicate resolution rules.

Personalized URLs and QR codes being generated at high speed from validated contact data

Generating millions of unique Personalized URLs and variable QR codes, and formatting export files for print and mail production.

Personalized coastal landing page being edited and previewed responsively on desktop and mobile

Creating responsive landing pages, customizing multi-step survey logic, and styling mobile-friendly response paths without coding.

Campaign performance dashboard with visits, QR scans, responses by channel and live response activity

Monitoring scan and visit metrics, configuring instant lead routing alerts (email and SMS), and measuring multi-channel campaign ROI.

Live Webinars, 1:1 Sessions & On-Demand Review

Live webinars run weekly with open Q&A, giving you direct access to platform experts to review live campaigns. All webinar sessions are recorded and available for on-demand download so new team members can onboard quickly. We also offer dedicated one-on-one training sessions tailored to your agency or production workflow, scheduled at your convenience.

Full EasyPURL Campaign Performance platform screen shared during the live webinar

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