Three Easy Steps to Capturing Success
You don't have to be an expert to get expert results. EasyPURL makes it easy.
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01
PERSONALIZE
Power your direct mail or direct marketing campaigns with Personalized URLs (PURLs), Personalized QR Codes or Personalized Emails for each customer or prospect that you are targeting.
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02
CONNECT
Create dynamic and personalized Landing Pages to deliver unique customer experiences to each of your targets across both desktop and mobile platforms.
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03
TRACK
Track and analyze campaign results from a single platform with our all-in-one Reporting Dashboard that displays key metrics on Personalized URLs (PURLs), personalized landing pages, personalized emails, and more.
The Basics
EasyPURL lets you combine the power of direct mail with the benefits of the interactive channel. By creating Personalized URLs (PURLs) for each customer, and giving them a unique online destination, you'll convert substantially more direct mail recipients into not only qualified prospects, but lifetime customers.
Capture Attention
Send recipients direct mail offers that feature Personalized URLs (PURLs). Our platform uses your mailing list to create a unique, personalized URL for each DM recipient, then inserts the Personalized URLs (PURLs) into the mail file for seamless incorporation into the printed collateral using ink jet, laser or variable data printing. Personalized URLs display the customer's name, offering positive reinforcement and increased incentive to visit the site. The result is a dramatic increase in direct mail response rates.
Capture Responses
The respondent arrives at his or her personalized landing page, which maintains the design and tone of your direct mail package with a personalized greeting and pre-populated fields that help drive immediate response. The user learns more about your offer and can instantly respond to it, request additional information by email or mail, or even make a purchase without ever leaving their personalized landing page.
Capture Future Opportunities
Our platform records the user's actions so that you track the effectiveness of your campaign in real time, generate detailed reports, extend additional offers, and immediately follow up on sales leads. It's a winning, three-step strategy that delivers superior results while continuing to build upon your direct mail campaign.
PERSONALIZE
Generate Personalized URLs (PURLs) and Personalized QR Codes for each customer or prospect that you are targeting
By creating PURLs and Personalized QR Codes for each target, and giving them a unique online destination, you'll convert substantially more marketing recipients into not only qualified prospects, but long-term customers.
Learn More about One To One Links
CONNECT
Create dynamic and hyper-personalized landing pages to deliver unique experiences to each of your targets
Offer specific, personalized landing pages that leverage pre-filled data maximize engagement, convert visitors more effectively, and provide a much better user experience than generic landing or web pages.
Learn More about Content ManagementTRACK
Track and analyze campaign results from a single platform with our all-in-one reporting dashboard
You’ll have on-demand access to performance reporting across ALL campaign channels in one location. Best of all, you can view responses down to the individual campaign target level in real time.
Learn More about Comprehensive Reporting
